The Original Social Media Agency®
The Social Media Agency That’s Been Social-First Since Day One
Since 2007, Ignite Social Media has helped the world’s best brands build communities, drive engagement, and prove ROI. Social isn’t a service line for us. It’s the foundation everything else is built on.
Why It Matters
When Social Is One Line Item Among Many, It Shows
At most full-service agencies, social media competes for resources and senior attention alongside TV, OOH, PR, and search. Strategy is broad. Execution is split. And social rarely gets the depth your brand deserves.
At Ignite Social Media, social has been at the center of everything we do since we opened our doors in 2007. We didn’t come to it late. We started here.
Full-Service Agency
Social is one department among a dozen, staffed by junior team members, executing against a brief that was written by someone who hasn’t logged into Meta Ads Manager this year.
Ignite Social Media
Every strategist, analyst, and content producer on your account has spent their career in social. This is the only thing we do, and we’ve been doing it longer than anyone.
Let the Original Social Media Agency Work for You
The original social media agency. Social First. Social Only.
Our Foundation
Social-First. By Design.
In 2007, Jim Tobin founded Ignite Social Media as the first social-focused agency in the United States. Nearly two decades later, every hire we make, every tool we build, and every strategy we deliver starts from the same place: social.
Today, our social-first philosophy extends to connected channels including CTV and digital video, but the goal is always the same: put social at the center of your marketing and let everything else amplify it.
Founded in 2007 as the first agency in the US built entirely around social media marketing.
Certified marketing partners with Meta, TikTok, LinkedIn, Pinterest, and more, with direct access to platform tools, betas, and support unavailable to most agencies.
Over a hundred recognized campaigns and strategies, including Social Media Agency of the Year Worldwide and a 2025 Best Place to Work from both Ad Age and Ragan PR.
Our work today includes CTV, digital video, GEO and more, always as an extension of a social-first strategy, never as a distraction from it.
Stability Matters
You’ll Actually Get to Keep Your Team
One of the most common frustrations brand-side marketing managers have with agencies is turnover. You invest months onboarding a team, they learn your voice, your brand, your stakeholders, and then they’re gone.
Ignite’s median employee tenure is 5.8 years, well above industry norms for marketing agencies. Our senior leadership team has been together for more than a decade. The people who start on your account tend to stay on your account.
That continuity shows up in the work. Fewer re-briefs. Faster execution. Deeper institutional knowledge of your brand over time.
Years median employee tenure at Ignite (via LinkedIn)
Years Ignite’s senior leadership team has been together
Years in business, longer than any other social-focused agency in the US
Industry awards recognizing our strategies and campaigns
Our Services
Everything Your Brand Needs from a Social Media Agency
Whether you need a full-service partner or support in a specific area, our model is built to flex around your brand.
Strategy & Planning
- Social Strategy DevelopmentPlatform-by-platform strategies tied to business goals, not just engagement metrics.
- ConsultingStrategic guidance for in-house teams who want senior social expertise without a full retainer.
Content & Community
- Content DevelopmentFrom short-form video to thought leadership: content built for the platform it lives on.
- Community ManagementReal people managing real conversations, protecting and growing your brand’s community every day.
Paid & Amplification
- Social Media AdvertisingDedicated media strategists who know social ad buying the way media buyers know TV.
- Organish™ AmplificationOur proprietary approach to content boosting that performs like organic, with the reach of paid.
Influence & Reach
- Influencer MarketingAccess to over 20M influencer profiles, with programs built around brand fit, not just follower count.
- PromotionsSocial-first campaigns that move customers through the funnel from awareness to conversion.
Measurement
- Reporting & AnalyticsCustom reporting frameworks that connect social performance to the metrics your C-suite cares about.
- Social ListeningReal-time brand intelligence that informs strategy, product decisions, and crisis response.
Specialized
- Crisis ManagementPre-built escalation plans and rapid-response support when your brand needs it most.
- In-House SupportEmbedded social expertise for brands building or scaling an internal team.
Proven Performance
What Happens After You Partner With Ignite
These are average results across our client portfolio, not cherry-picked wins.
57%↑
Average increase in Impressions
132%↑
Average increase in Engagements
20%-50%↑
Average savings to drive same results
Social Media Agency of the Year Worldwide
Ad Age Best Place to Work 2025
Ragan PR Best Place to Work 2025
Client Voices
What Brand-Side Marketers Say About Working With Us
We make the client the hero of our story.
I can’t imagine a better partner to manage our social media presence than the team at Ignite Social Media. Since they’ve taken over our account our fan base and engagement rates have grown every quarter. They consistently produce high-quality content that our customers love and do a tremendous job managing our community of fans.
The team at Ignite is truly remarkable, which is something not often said about agencies. They bring fresh ideas to the table consistently, have a true technical understanding of the various social channels, and have become an extension of our brand. They’re truly dedicated to our success.
Trusted by leading brands
Common Questions
Social Media Agency FAQ
Questions brand-side marketers ask us most often.
What does a social media agency do?
A social media agency manages a brand’s presence across social platforms — developing strategy, creating content, managing communities, running paid campaigns, working with influencers, and reporting on results. The best agencies don’t just execute tactics; they tie social activity to measurable business outcomes.
How is a social media agency different from a full-service marketing agency?
At a full-service agency, social media competes for resources and senior attention alongside TV, PR, OOH, and search. At a social-first agency like Ignite, social is the center of gravity for everything we build — strategy, staffing, tools, and measurement. That depth of focus is what makes the difference for brands that take social seriously.
How much does a social media agency cost?
Costs vary depending on scope, number of platforms, content volume, and whether paid media management is included. Ignite works with mid-to-large brands and offers both full-service partnerships and a-la-carte service models. Download our Capabilities Deck or request a proposal to discuss what a partnership would look like for your brand.
What should I look for when hiring a social media agency?
Look for demonstrated platform expertise, proven results with brands in your category, a stable team (agency turnover means constant re-onboarding for you), and a strategic approach that connects social to business goals rather than vanity metrics. Asking to see case studies and understanding how they measure success will tell you a lot.
How do I measure the ROI of a social media agency?
ROI should be measured against goals defined upfront: brand awareness (reach, impressions), engagement (comments, shares, saves), community growth, site traffic, and downstream conversions. Ignite builds custom reporting frameworks for every client so results are always tied to what actually matters to the business.
Is Ignite Social Media a social-only agency?
Ignite was founded in 2007 as the first social-focused agency in the United States, and social remains the foundation of everything we do. Today, we also support clients with connected channels like CTV and digital video, always in service of a social-first strategy. Social is at the center; everything else amplifies it.
Ready to Work With the Agency That’s Been Social-First Since the Beginning?
See what nearly 20 years of social-first thinking can do for your brand.