26 Mar New Teaser for “The Wolverine” Shows Vine Can Use Pre-Recorded Video

Posted at 15:25h in Twitter Marketing by

James Mangold, director of The Wolverine, tweeted a Vine video “tweaser” showing off six glorious seconds of the movie, several days before the release of the official trailer. This use of Vine is widely being praised for its innovation and is a huge win for the young app in terms of becoming a legitimate player in the social space.

However, what many people don’t seem to be talking about is the fact that this tweet features pre-recorded video, something unavailable to Vine users. So, two questions come to mind: 1) how much did it cost to bend Vine’s rules and 2) when will this be available to the masses?

As far as the price goes, it’s hard to say. But given the usual timeline of social networking features, the rollout will probably go something like this:

  • public catches the eye of some new feature, complains that they don’t have it
  • network offers it secretly for a fee
  • network offers it publicly for a fee
  • new update contains feature public asked for six months – one year ago

EDIT – A few of my coworkers pointed out the movie studio could’ve created this six-second clip, put an iPhone on a tripod in front of a high res screen and recorded it for Vine. Though very elaborate, this is a possibility. However, we can’t be entirely sure. I guess we’ll just have to wait and see.

In the meantime, enjoy the six seconds of adamantium action.



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