8 Brands Taking Advantage of #ThrowbackThursday
At Ignite Social Media, we’re all about starting conversations and hashtags are a great way to do that. One of the more popular hashtags is Throwback Thursday or #TBT. The trend began as a way for people to share older pictures of themselves or reminisce about the past in general. Brands have also jumped on the bandwagon and have found some pretty creative ways to do so. Here are 8 brands using the Throwback Thursday hashtag well:
BMW USABMW’s history is filled with gorgeous vehicles. So, finding a classic Bimmer isn’t exactly a tough task.
#ThrowbackThursday: Sunshine on a cloudy day in a BMW 3.0 CSL. pic.twitter.com/PXCHN2XK3Q — BMW USA (@BMWUSA) December 5, 2013
DodgeAnother car brand with a rich heritage, Dodge has plenty of beautiful muscle cars to show off. This tweet puts a nice twist on Throwback Thursday asking followers which style they prefer: classic or modern.
#TBT Taillight challenge! RT if you like the back-end of the ’68 Dodge Charger or Favorite for the 2014. pic.twitter.com/NhNu3GckCK — Dodge (@Dodge) December 6, 2013Full Disclosure: Dodge brand is a client of Ignite Social Media.
Land Rover USALand Rover SUVs are known for their ability to climb every mountain and ford every stream. This tweet reminds followers of that fact by showing a picture of the Range Rover that travelled all the way from Alaska to Chile.
The First Gen #RangeRover completed the British Trans-Americas Expedtion in 1972, driving from Alaska to Chile. #TBT pic.twitter.com/s4MBF1eDi3 — Land Rover USA (@LandRoverUSA) December 13, 2013
People MagazineI know the holidays are over and you’re probably sick of them by now, but I couldn’t resist sharing this AMAZING picture of Justin Timberlake. And you thought pictures of YOU from the 90s were embarrassing. This post excels on several levels: it’s a fantastic nostalgia play, it’s very funny, and most importantly, it’s easily shareable, which is why it garnered almost 600 retweets.
It’s a holiday-themed #TBT, starring an ‘Nsync-era Justin Timberlake! #ThrowbackThursday pic.twitter.com/92fj2oTKwJ — People magazine (@peoplemag) December 12, 2013
PepsiBack in the 1980s, soda manufacturers switched from real cane sugar to high-fructose corn syrup due to tariffs. A few years ago, PepsiCo decided to bring back a limited amount of “throwback” Pepsi and Mountain Dew made with “real sugar.” What better way to incorporate into Throwback Thursday than soda with the same name.
Showing some love on #ThrowbackThursday. <3 #TBT pic.twitter.com/oIfjYx0O6m — Pepsi™ (@pepsi) December 12, 2013
Red BullRed Bull forgoes talking about itself to bring up the classic Konami Code. A tweet like this one would be inappropriate for most brands, but it fits Red Bull’s voice and style perfectly.
Up. Up. Down. Down. Left. Right. Left. Right. B. A… #TBT — Red Bull (@redbull) December 13, 2013
Southwest AirlinesSouthwest Airlines busted out this groovy photo of its very first hub in Houston. Showing the company is still serving there 42 years later is a subtle way of showing how successful the brand has become.
On this day in 1971, we began service out of Houston’s Hobby Airport and have proudly served it ever since. #TBT pic.twitter.com/KLcPvz0hEX — Southwest Airlines (@SouthwestAir) November 14, 2013
Wendy’sNot only did Wendy’s use a classic photo for its Throwback Thursday post; it also used the opportunity to brag about an important innovation in fast food history.
42 years ago we opened the 1st modern day pick-up window. So far people seem to like it, but only time will tell #tbt pic.twitter.com/VLGAj070Wl — Wendy’s (@Wendys) December 12, 2013