Social Networks 2011: Winners and Losers as Shown via Search Volume: INFOGRAPHIC

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In the U.S., Facebook reigns supreme in the social network space (it is the only one with a movie made about it, after all) but in today’s global economy, there are over 50 social networks all vying for niche markets. Here’s the infographic we provided to Mashable for their news coverage this morning. Ever wonder what social network has the highest percentage of men? Where the richest netizens are located? Had a feeling that a social network was beginning to take off, but no data to prove it? Are you a marketer looking for the next big thing on the Internet? While Americans have the State of the Union by the president to report on the condition of the nation, we now present to you the current State of Social Networks. Prepare to be enlightened! All data comes from Google, one of the largest data sets on the web, primarily through Google Ad Planner and Google Insight for Search. Check out the original blog post for more information on the methodology as well as detailed information on different geographic and demographic traffic trends. Take a look and let us know your thoughts! Are you one of the many people jumping ship from declining social networks? Were you an early adopter for one the recently #winning networks? Were things better back in the day before your network went mainstream, or is the recent popularity a good thing? Do you think it’s obvious that we-kennt-wen.de has many more women than men, or are you on one of the heavily male Chinese networks wishing more women would come around? Most importantly: do you think social networks have, in fact, reached a saturation point? What do you think? Full size (1.7MB)

9 Comments

AB Pinkerton says:

April 12, 2011 at 7:37 pm

Great post. I love being able to share this great research with our fan and linking back to the source. Cheers.

Aaron Lintz says:

April 12, 2011 at 7:37 pm

Great post. I love being able to share this great research with our fan and linking back to the source. Cheers.

Bill says:

April 12, 2011 at 10:31 pm

Next year you will see YoHolla on the list of growing social networks. Just saw their press release on Friday, and the privacy and security I get with my account really makes me comfortable in having fun online again!

Sabine Fep says:

April 21, 2011 at 2:30 pm

Thanks for the insight into the industry. It can be a headache sometimes on what is the latest trend in social network! will share your post…

Sabine Fep says:

April 21, 2011 at 2:30 pm

Thanks for the insight into the industry. It can be a headache sometimes on what is the latest trend in social network! will share your post…

Watsonrew says:

July 20, 2011 at 4:20 am

There are many  upcoming list of the growing social networks. I really like this post and  I share with my friend and the family that is the awesome .

Anonymous says:

July 20, 2011 at 7:23 am

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SOL REPUBLIC says:

October 25, 2011 at 12:59 am

Hey Brian, I’m Shaina from SOL REPUBLIC. We’re all about social media over here, so it’s great to see some current infographics. Thanks for the post!

Shaina Epstein says:

October 25, 2011 at 12:59 am

Hey Brian, I’m Shaina from SOL REPUBLIC. We’re all about social media over here, so it’s great to see some current infographics. Thanks for the post!

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