01 Jun Paid Posts Arrive on Tumblr: Social You Should Know
Facebook begins verifying brand Pages and Yahoo wastes no time getting paid ads into desktop Tumblr feeds in this week’s Social You Should Know.
Brands Can Find Opportunity with YouTube’s Newest Tool
YouTube improved its suite of video editing tools with a slow motion enhancement feature. Developed in-house, the new feature blends frames together to create the slow motion effect. This enhancement could provide brands with opportunities to highlight product features and messages, as well as content creation. YouTube’s new tool is now available to all site users.
Facebook Announces Verified Pages
Facebook launched verified Pages to denote the authentic Pages of high-profile brands and people. Verified Pages will have a blue checkmark signifying this distinction. This change is good news for brands on Facebook because social search presence will improve as verified Pages seem to appear first in Graph Search. Page verification will also improve brand credibility and will provide brands with an opportunity to reclaim lost impressions due to duplicate or scam pages. Facebook said it will eventually roll this out to more brands that meet its verification criteria; for now Facebook has verified a select few brand and celebrity pages.
Paid Ads Hit Tumblr Desktop Feeds
Introduced a month ago on Tumblr’s mobile dashboards, sponsored posts are now live on users’ desktop feeds. A small dollar sign in the top right corner of the sponsored post is the only difference a user will see between paid posts and a usual post. Users will be able to reblog, like, follow and share these ads (and the brands) as they do with posts from other blogs they follow. Companies that are first to test these new sponsored posts include Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. This announcement comes a little more than a week after Yahoo’s billion dollar purchase of Tumblr. That was fast.
You’re up to date. Have a good weekend.
