5 Examples of Brands Using Short Form Content
- New social media platforms such as Pinterest and Instagram are shifting the digital paradigm towards visual content.
- Over 60 million photos are shared on Snapchat every day.
- Over one third of the United States population – 130 million people – own smartphones and the projected trend is still upwards.
Can you imagine a consumer calling your brand’s marketing fun, exciting, and surprising? Indeed, short form content is perfect for consumer engagement because it’s easy to digest and even easier to share.
How Brands Increase Exposure by Going ShorterBrands on the front-edge of digital media are taking advantage of short form content by implementing it into their marketing strategies. Erasable or short form content can help build your brand if it’s used correctly. Some great examples of short form in brand marketing include:
Coca-Cola used short form content in their “Twelve Days of GIFs” campaign during Christmas. GIFs are spectacular because of their ability to tell a bite-sized story within a few seconds. Because of this campaign, Coca-Cola increased their Tumblr presence while bringing the essence of their brand to life.
AdidasBy creating a Tumblr page dedicated to lifestyle and good fashion, Adidas is able to engage consumers visually while highlighting their most eye-catching products. Best of all, each image links back to the official Adidas online store.
SweetShot PhotographyBy taking advantage of Vine, which loops 6-second videos, this boutique photography service promoted a short video clip of their studio.
Studio is ready and waiting for you! HEADSHOTS!!! vine.co/v/bnBFxqd9PKH — SweetShotPhotography (@sweetshotphoto) February 4, 2013
General ElectricThis one is very fun to watch – who would have thought that watching a company draw its own logo could be so exciting? Even if you disagree, it’s only 6 seconds of your time.
Innovation starts at the drawing board. #animation #loop #magic #2013 vine.co/v/b5PUVEEE9tn — General Electric (@generalelectric) January 25, 2013
Home DepotBy taking advantage of memes, Home Depot is adding humor and “shareability” to their marketing. Check out their charmingly funny Richard the Cat campaign.