2010 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed

02 Jun 2010 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Posted at 14:48h in Social Media Stats by Riverbed Marketing

Its that time of the year again and I thought our readers would be curious how the different social networks have progressed over the last 2 years since we started analyzing the various social networks from around the world. It is interesting to note that the domain type in traffic has fallen for almost all of the social networks we analyzed. We are not sure if this is an anomaly with the Google Insights for Search tool, or if users are realizing you don’t need to Google domain.com, you simply need to use the browser for what it was intended for. In any case, I have highlighted some of the changes below. Remember all insight is gathered from Google Ad Planner and Google Insights for Search.

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Badoo.com

Badoo.com Domain Search Traffic

Badoo Geographic Data

Badoo Demographic Data

Badoo.com 2009-2010 Analysis

Increase in traffic from males
The majority of traffic continues to be young users and users with higher education

Bebo.com

Bebo.com Domain Search Traffic

Bebo Geographic Data

Bebo Demographic Data

Bebo 2009-2010 Analysis

An increase in multiple age ranges outside of 0-17

Digg.com

Digg.com Domain Search Traffic

Digg Geographic Data

Digg Demographic Data

Digg 2009-2010 Analysis

Global increase in domain searches, with North America continuing to be the center of traffic
Decrease in upper income households, decrease in users aged 0-17, and decrease in users with a lower education level
Increase in traffic from ages 18-24

Facebook.com

Facebook.com Domain Search Traffic

Facebook Geographic Data

Facebook Demographic Data

Facebook 2009-2010 Analysis

Significant drop in domain searches since the beginning of 2010
Increase in traffic from middle-age users and users with some college

Fark.com

Fark.com Domain Search Traffic

Fark Geographic Data

Fark Demographic Data

Fark 2009-2010 Analysis

Continued decrease in domain searches, however the United States continues to be the leading source of traffic
The female-to-male traffic ratio is leveling off
Increase in traffic from ages 45-64

Flickr.com

Flickr.com Domain Search Traffic

Flickr Geographic Data

Flickr Demographic Data

Flickr 2009-2010 Analysis

Drop in domain searches, with the most traffic originating from North America and India
Decrease in young users and increase in users with upper income levels

Flixster.com

Flixster.com Domain Search Traffic

Flixster Geographic Data

Flixster Demographic Data

Flixster 2009-2010 Analysis

Drop in domain searches
Increase in traffic from the United states, United Kingdom, and Canada
Male-to-female ratio leveling off from 2009
Increase in traffic from upper income households

Foursquare.com

Foursquare.com Domain Search Traffic

Foursquare Demographic Data

Foursquare 2009-2010 Analysis

New site: No added analysis

Friendster.com

Friendster.com Domain Search Traffic

Friendster Geographic Data

Friendster Demographic Data

Friendster 2009-2010 Analysis

Continued decrease in domain searches
Increase in lower middle income households
Continued interest among educated groups with a large increase in users who have completed some college

Gather.com

Gather.com Domain Search Traffic

Gather Geographic Data

Gather Demographic Data

Gather 2009-2010 Analysis

Male-to-female ratio leveling off since 2009
Slight increase in traffic from ages 35-44
Decrease in searches from India, with most traffic driven from the United States

Habbo.com

Habbo.com Domain Search Traffic

Habbo Geographic Data

Habbo Demographic Data

Habbo 2009-2010 Analysis

Decrease in domain searches
Increase in users with some college education, increase in younger users, and an increase in users from a lower middle household income

Hi5.com

Hi5.com Domain Search Traffic

Hi5 Geographic Data

Hi5 Demographic Data

Hi5 2009-2010 Analysis

Decrease in domain searches
Male-to-female ratio leveling off since 2009
Increase in users in the 25-34 age group and decrease in traffic from upper income households

Iambored.com

Iambored.com Domain Search Traffic

Iambored Geographic Data

Iambored Demographic Data

N/A

Iambored 2009-2010 Analysis

Areas of domain search growth include Central and South America, Europe, and Asia.
United States, United Kingdom, and Canada continue to drive most of the traffic

Identi.ca

Identi.ca Domain Search Traffic

Identi.ca Geographic Data

Identi.ca Demographic Data

Identi.ca 2009-2010 Analysis

Recent spike in domain searches
Decrease in traffic from Canada,and an increase in traffic from the United States and Germany
Increase in traffic from males
Increase in traffic from lower middle income households

IndianPad.com

IndianPad.com Domain Search Traffic

IndianPad Geographic Data

IndianPad Demographic Data

IndianPad 2009-2010 Analysis

Significant decrease in global traffic, with the most traffic based in India

Last.fm

Last.fm Domain Search Traffic

Last.fm Geographic Data

Last.fm Demographic Data

Last.fm 2009-2010 Analysis

Traffic is generally unchanged since 2009, except for an increase in users with some college education

Linkedin.com

Linkedin.com Domain Search Traffic

Linkedin Geographic Data

Linkedin Demographic Data

Linkedin 2009-2010 Analysis

Significant increase in traffic from male users

Livejournal.com

Livejournal.com Domain Search Traffic

Livejournal Geographic Data

Livejournal Demographic Data

Livejournal 2009-2010 Analysis

Increase in traffic from lower middle income households

Meetup.com

Meetup.com Domain Search Traffic

Meetup Geographic Data

Meetup Demographic Data

Meetup 2009-2010 Analysis

Increase in traffic from ages 25-34

Metafilter.com

Metafilter.com Domain Search Traffic

Metafilter Geographic Data

Metafilter Demographic Data

Metafilter 2009-2010 Analysis

significant decrease in traffic from Canada, and an increase in traffic from the United States
Increase in traffic from middle age users

Mixx.com

Mixx.com Domain Search Traffic

Mixx Geographic Data

Mixx Demographic Data

Mixx 2009-2010 Analysis

Traffic increase from the United States, and a significant decrease in users from India
Increase in traffic from middle age users and lower middle household incomes

Multiply.com

Multiply.com Domain Search Traffic

Multiply Geographic Data

Multiply Demographic Data

Multiply 2009-2010 Analysis

Increase in traffic from ages 25-34

MySpace.com

MySpace.com Domain Search Traffic

MySpace Geographic Data

MySpace Demographic Data

MySpace 2009-2010 Analysis

Decrease in domain searches from the United States
Decrease in traffic from young users
Increase in lower-middle household incomes

Netlog.com

Netlog.com Domain Search Traffic

Netlog Geographic Data

Netlog Demographic Data

MySpace 2009-2010 Analysis

Domain searches have greatly increased in 2009.
African and European countries had the greatest increases.
Turkey, in particular, had a huge increase in searches.
No significant demographic changes.

Newsvine.com

Newsvine.com Domain Search Traffic

Newsvine Geographic Data

Newsvine Demographic Data

Newsvine 2009-2010 Analysis

Traffic increase from United States
Increase in male users, increase in users with upper level education, and increase in traffic from ages 25-34
Decrease in traffic from middle income households

Ning.com

Ning.com Domain Search Traffic

Ning Geographic Data

Ning Demographic Data

Ning 2009-2010 Analysis

NO DATA

Plaxo.com

Plaxo.com Domain Search Traffic

Plaxo Geographic Data

Plaxo Demographic Data

Plaxo 2009-2010 Analysis

Increase in domain searches from United States, Canad, and India.
Increase in male users over female users from 2009
Increase in traffic from males and ages 25-34

Plurk.com

Plurk.com Domain Search Traffic

Plurk Geographic Data

Plurk Demographic Data

Plurk 2009-2010 Analysis

Increase in traffic from males and lower income households
Decrease in traffic from middle age users and users with a graduate degree

Propeller.com

Propeller.com Domain Search Traffic

Propeller Geographic Data

Propeller Demographic Data

Propeller 2009-2010 Analysis

Significant decrease in searches
Increase in searches from the United States
Increase in male users, increase in middle age users, and increase in traffic from lower middle income households