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32 Brands on Instagram Seen Through Web Profiles

Lauren McCrea.

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based profile pages expands photos and user profiles’ reach to web users on top of the 100 million+ registered mobile users.

These profiles allow brands to seamlessly connect their online and mobile efforts, exchanging content and engagement in one application (instead of fragmented between networks like Facebook and Twitter). On the web, a brand can showcase all of their photos in one place and connect to the brand’s big picture, whether it is women’s health and fitness like Lululemon or a heart-warming coffee from Starbucks. While uploading the photos is still limited to the mobile app, brands can gain followers, likes and comments from the web-based profile. This means you not only are increasing exposure to a much wider audience on Instagram, but also growing your overall social community and brand engagement.

Here are 32 brands on Instagram seen through the new web-based profiles.

1. Adidas Originals - 559 Photos - 117 Following - 284,138 Followers

2. American Express - 126 photos - 0 following - 25,362 followers

3. Audi - 386 photos - 56 following - 181,012 followers

4. Billboard - 297 photos - 70 following - 337,123 followers

5. Boston Celtics - 301 photos - 979 following - 296,082 followers

6. Brooklyn Nets - 191 photos - 40 following - 29,078 followers

7. Burberry - 701 photos - 65 following - 566,630 followers

8. CNN iReport - 474 photos - 5,940 following - 221,493 followers

9. Converse - 476 photos - 111 following - 177,967 followers

10. Dunkin Donuts - 96 photos - 7,505 following - 25,327 followers

11. Evian - 240 photos - 233 following - 1,352 followers

12. GE - 168 photos - 62 following - 137,208 followers

13. Harley Davidson - 260 photos - 0 following - 6,115 followers

14. H&M - 173 photos - 114 following - 292,911 followers

15. InCase - 90 photos - 6,216 following - 10,148 followers

16. Kinfolk Magazine - 251 photos - 350 following - 26,806 followers

17. Levi's - 285 photos - 76 following - 32,276 followers

18. Lululemon - 579 photos - 0 following - 49,917 followers

19. MTV - 647 photos - 0 following - 1,000,483 followers

20. NASA - 302 photos - 301 following - 227,208 followers

21. NFL - 308 photos - 107 following - 53,565 followers

22. Nike - 486 photos - 71 following - 568,213 followers

23. NPR - 261 photos - 426 following - 214,726 followers

24. Pepsi Max - 219 photos - 26 following - 6,877 followers

25. Red Bull - 709 photos - 7,992 following - 455,581 followers

26. Sharpie - 213 photos - 195 following - 37,431 followers

27. Sony Electronics - 98 photos - 1,469 following - 5,764 followers

28. Starbucks - 224 photos - 292 following - 893,413 followers

29. Victoria's Secret - 395 photos - 291 following - 791,486 followers

30. Volkswagen - 59 photos - 111 following - 34,418 followers

31. Warby Parker - 540 photos - 106 following - 36,751 followers

32. W Hotels - 195 photos - 334 following - 5,405 followers


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2 thoughts on “32 Brands on Instagram Seen Through Web Profiles

  1. Thibaut Davoult

    Very cool list Lauren. I like the fact that you didn't focus solely on the number of followers these brands have, so I discovered a few brands that I didn't know were on Instagram yet (Evian pops to mind, a shame for the Frenchman that I am!).
    Anyways, it's exciting to see how these brands harness the power of photos, particularly now that web profiles are officially here!
    Have you tried out http://Nitrogr.am Lauren? I'm working there. Our goal is to help companies on Instagram by providing the right tools they need in order to manage their accounts from a desktop. It provides analytics and easy-to-embed photo galleries that can be used on Facebook or Web Pages, featuring either the photos of their own accounts, or the ones that they selected from their fans. I'd be curious to know what you think about it.

  2. Thibaut Davoult

    Very cool list Lauren. I like the fact that you didn't focus solely on the number of followers these brands have, so I discovered a few brands that I didn't know were on Instagram yet (Evian pops to mind, a shame for the Frenchman that I am!).
    Anyways, it's exciting to see how these brands harness the power of photos, particularly now that web profiles are officially here!
    Have you tried out http://Nitrogr.am Lauren? I'm working there. Our goal is to help companies on Instagram by providing the right tools they need in order to manage their accounts from a desktop. It provides analytics and easy-to-embed photo galleries that can be used on Facebook or Web Pages, featuring either the photos of their own accounts, or the ones that they selected from their fans. I'd be curious to know what you think about it.

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