Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge. While it can be very satisfying to rely on one's own internal creative processes to create home run content, sometimes the creative juices just aren't flowing. Creating valuable content takes a plan...

Many are calling 2013 the year of social integration as today's consumers expect utmost personalization and seamless online user experiences with every interaction. Your readers and audiences are looking for content that adds value, answers questions and entertains on multiple levels and devices. While most businesses...

Highly-regulated industries have a right to be a bit cautious about joining the fast-changing social media landscape. A misfired tweet or haphazardous Facebook interaction can lead to serious consequences. These industries – including healthcare, pharmaceuticals, financial services, insurance providers, alcohol and tobacco, and even some...

In the social world, there is a lot of recent controversy surrounding the future of TV. With the rapid growth of Social TV and the development of multiple-screen viewing, many are arguing that web video and series will play a crucial role in how we...

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based...

As social media continues to evolve over time, one thing remains constant when it comes to your business: the ability to connect with and serve your customers will always be crucial to your success. Creating that direct relationship with your customer can be achieved by...

As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by "humanizing" a product or service to actually connect and reach that goal....

As social media becomes increasingly visual, photo contests have become an effective way for brands to reach out to their online communities in fun and creative ways. Instagram, the popular photo sharing app for iPhone and Android, is emerging as the primary means to run...

According to an infographic on sexes in social media, 56 percent of social media users are women. Facebook is skewed female by 58 percent, Twitter by 64 percent, and Pinterest caters to the ladies four times more than men. There is no real mystery to the gender gap...