Ignite Social Media's SXSW 2013 Panels
We are less than seven months away from SXSW 2013. Excited? At Ignite Social Media, we can hardly wait! One of the great things about the festival is the diverse panel content, and what makes it so special is that the attendees have a hand in choosing the topics. Public voting counts for 30% of the selection process, and the rest is determined by SXSW staff (30%) and the SXSW advisory board (40%).
After registering on the SXSW site, using the PanelPicker to comb through the 3500+ entries can seem quite daunting. Well, why spend all that time browsing when Ignite Social Media has four amazing panel suggestions right here. We think they are pretty darn interesting. Read about them below and, if you like the panels as much as we do, give us a thumbs up! The deadline for votes is August 31st, so don't delay!
Agency Throwdown: Who Owns Social Media?
Brand managers are confused. Their PR firms, ad agencies and interactive agencies all say they can "do" social media, and they all sound pretty smart in meetings. At the same time, many brands are hiring dedicated social media marketing agencies. Given the unique nature of social media marketing, what's the best choice for a brand manager to make?
This is no "I agree with what he said," panel. In this "throwdown," the gloves come off as representatives from different types of agencies point out their unique strengths while dissing (in a friendly, respectful manner) their opponents.
In this fun, spirited panel, audience participation will be expected, with points scored or deducted in real time based on audience feedback.
- Jim Tobin Ignite Social Media
- Jason Keath Social Fresh
- Maggie Fox Social Media Group
- David Armano Edelman Digital
Giving Interns the Bird
Who runs your Facebook page, writes your blog, updates YouTube? Your internal social team? PR team? Product manager? A college intern? Gasp! This is a direct line of two-way communication between your brand and your consumers for goodness sake!
How about an external PR firm or social media agency? Eek! Sounds expensive! Maybe you've tried a few of these options and realized that none is perfect?
The online community manager's role is complex. The most successful community managers wear many hats and need to be in constant communication with your marketing, customer service, product development, PR, insights and analytics — but at most companies, silos are a way of life, and the battle for who owns your direct line to the community seems never ending.
Hear the pros and cons of each community management model, gets tips from experts who've lived through each of them and learn how to implement a successful community strategy regardless of the model you choose.
- Erin Ledbetter Ignite Social Media
- Justine Howarth Procter & Gamble
Vote for Giving Interns the Bird
After $h!t Hits the Fan in Social Media
The greatest fear for brands moving into social media for the first time is often: "What do I do if people say something bad about me online?" They fear that they will have no control over the conversation and that working in social will open them up and leave them vulnerable. Although it has a small possibility of happening while in the right hands, a social media disaster is still a very real possibility every time that your community manager hits "send."
$h!t can hit the fan in social media. In this presentation, we will explore three different "dooms day" scenarios and how they should be approached in regards to channel management, marketing and public relations. Much like Law & Order, these scenarios will be stories "ripped from the headlines" to protect the brands in question, and will provide answers about how to handle these situations from a strictly social perspective.
- Kyle Stuef Ignite Social Media
Six Sexy Models (for Social Media ROI)
The Loch Ness Monster, Bigfoot and social media ROI. One of these is real, and we've got it! If you've ever had to prove the worth of your social media efforts, then this presentation is for you!
One of the most difficult things about social media is proving that it impacts your or your client's bottom line, and with the ever-changing social media landscape, it can be difficult to tie direct or indirect ROI to specific social actions. Luckily, we've got some information that will help.... and some sexy models to boot!
We'll cover the importance of measuring social media ROI, as well as the challenges that come with it. We'll present both agency and client perspectives and, finally, we'll provide six ROI models for measuring the success of social efforts: Amplification, Revenue from Facebook Fans, Revenue from Social, Campaign Performance, Value of Social Traffic Versus Display and Visitor Quality.
- Jim Tobin Ignite Social Media
- Ryan Sweeney Ignite Social Media
- Vicki Carlini Chrysler Group LLC
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