If you’re an OG in the social media marketing business, there’s little chance that you don't remember the Social Technographics Ladder created by Jeremiah Owyang, Josh Bernoff, and Charlene Li when they worked at Forrester Research.   The year was 2007 and Ignite Social Media was opening as the first social media agency...

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state...

Curious about which audiences use Instagram Reels? Our team was eager to learn more about who the users are and what they're interested in. We've broken down 3 recent insights of IG Reels users from GWI below. Overview of Instagram Reels Reels is relatively new to Instagram,...

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top...

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we're still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience...

In September of 2019, the TikTok takeover began as brands, marketers, and consumers' interest in TikTok began to surge. If the brand you work for is still contemplating creating a TikTok profile or if you’re already in the thick of things and working to solidify...

For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the...

This post was originally published by Forbes on May 5, 2021 It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features...

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...

Viewers across America tuned into Super Bowl LV Sunday night as their latest source of entertainment. Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social...