https://youtu.be/aG_cwCHoMD4 Social Media and Ecommerce Trends E-commerce sales have reached about a half-trillion dollars and the cost of acquiring new customers is growing with it. A key trend, from Mary Meeker's annual internet report showed that Americans are spending more time with digital media than...

Groups will be the New Facebook Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to...

As June comes to a close we’re ready to celebrate the first days of summer and lots of social firsts. Let’s jump into the June Social Media Trends! Facebook Trims the Fat Facebook recently announced they will be removing several info sections from its business pages. Mission, Company Overview,...

They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene.  Let’s dive into the May Social Media Trends! LinkedIn goes Live! LinkedIn Live is the newest update to come out of the working-world social platform. The ability...

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...

In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing...

On this week's edition of Ignite Your Week, our focus is on Instagram's new in-app checkout feature. Although it's still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what...

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let's talk about the April Social...

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed]   Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...