Aug 09 3 Insights About Instagram Reels Users
Curious about which audiences use Instagram Reels? Our team was eager to learn more about who the users are and what they’re interested in. We’ve broken down 3 recent insights of IG Reels users from GWI below.
Overview of Instagram Reels
Reels is relatively new to Instagram, launched in August of 2020. For a quick recap of what all Reels entails, feel free to read our blog post, here.
TikTok vs. Reels
While most people consider this Instagram’s attempt to become competitive with TikTok, the two platforms do have a handful of differences. Here is a helpful breakdown of some of the key differences.
Growth of Instagram Reels
The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. As it scales, this is a platform we all need to keep an eye out for. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing.
Reels Users Skew Younger
It’s evident from the data that Reels is an Instagram feature that captures a younger audience. According to GWI data, 16-34 year-olds are heavy users of Instagram Reels. About 30% of users are from the ages of 16-24 and the other 30% is from the age group of 25-34. Ages 35-44 are about 22% of the users on Reels with ages 45-54 12% and lastly 55-64 make up for 5% of users.
Other Social Networks Reels Users Are Active On
According to GWI Data, Reels users are also on various platforms daily. Reels users are 90% more likely than average to use Snapchat and TikTok. They are relatively heavy users of Twitter as well. See the GWI chart below for more details of this breakdown.
How Reels Users Describe Themselves
Reels users have a high propensity to be fashion conscious, money-driven, and career-focused. They have the lowest propensity to be price-conscious and traditional. Given the age range for the user being 16- 24 years old, we found that these descriptions are in line with the users.
We hope this deeper dive into the users of IG Reels is beneficial for you to decide if Reels is a platform you should use to diversify your current social media strategy. Curious to learn more? Reach out to our team of experts today or subscribe to our newsletter below.
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