In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media holds a great deal of power in most people's lives and takes up...

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on...

Curious about which audiences use Instagram Reels? Our team was eager to learn more about who the users are and what they're interested in. We've broken down 3 recent insights of IG Reels users from GWI below. Overview of Instagram Reels Reels is relatively new to Instagram,...

Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. From increasing your visibility to boosting engagement and improving your customer service, optimizing your social media presence can bring about rapid...