Creating content for social media can sometimes be a tedious and challenging task for many social media marketers. Challenges can begin developing during the planning process and trend through execution. However, Kyle Stuef, Director of Content Production at Ignite Social Media, has laid out four...

03 May, 2016

Twitter has made countless changes over the last year, as their revenue came in well below analysts’ target levels, in this week’s Social You Should Know. Nothing Twitter is Doing is Working The headline of this article sums things up very nicely. Despite replacing their CEO, launching...

02 May, 2016

Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or...

29 April, 2016

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a social media presence. However, even though it might not be as cut and dry, social media can still play an important role in your overall...

27 April, 2016

It's a lazy Saturday and I'm scrolling through my News Feed, past the people #FeelingTheBern and the latest Pinterest (fail) recipe, when I see a sponsored post that actually catches my eye. Blue Ridge Outdoors Magazine is running their annual dog photo contest. The terms are...

26 April, 2016

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

25 April, 2016

Developing good social content relies on having a strong understanding of your audience. Unfortunately, running an extensive audience analysis to help guide your social strategy can cost big bucks. Luckily, there are some free tools that can help you learn more about your audience and...

22 April, 2016

It’s no secret that social media is moving away from highly produced content, particularly video. These days, people want raw and real – an unfiltered window into the lives of others. Up until now, Periscope and Snapchat, to name a few, have owned this space and...

21 April, 2016

Considering most kids and college students aren’t even done with school yet, talking about Back to School campaigns may seem premature. However, it’ll be here before you know it and if you’re scrambling last minute, your campaign can suffer. Here are three tips to help...

21 April, 2016

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

20 April, 2016

Social media marketing audits. They can sound intimidating. How old is your current social media marketing strategy? When was the last time your brand evaluated performance at a large scale? If it's been a while, let me give you (at least) 22 reasons why you need a social...

20 April, 2016