According to Forrester's Social Technographics Ladder, only 13% of the U.S. adult population are social media "creators". That means that only 13% actively publish or upload to blogs, web pages, or sites like YouTube. But as social media marketers, it's our job to encourage people...

30 July, 2008

Widgetbait gone bad sparked intense controversy about the utilization of anchor text within widgets. Google has expressed concern with blatant attempts at manipulative anchor text insertion inside the widget itself. Here is Matt Cutts latest quote:...

29 July, 2008

Hi all! Just wanted to pass the word around to those of you who may read this that are looking to get into the field of social media marketing, or who know some college students who need to make something of their lives – that...

29 July, 2008

All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what's coming next, what's likely to bubble up. And it's got me thinking. I believe that social media is in its infancy....

28 July, 2008

On Wednesday, July 30, I'll be serving as moderator at the North Carolina Technology Association's Intersection Breakfast. The topic is "Get Online: Trends and Tools in Online Marketing." Following the breakfast, the NCTA is offering a tour of the Dell facility in Winston-Salem, but you...

27 July, 2008

Tired of dealing with IT staffers who won't speak to you and whose locations are always dubious at best (ie, can never find them when you need them)? Well, with cloud computing you can now hand off all of your IT needs to the "cloud"...

23 July, 2008

When I first started this social media agency, the question I was asked most often was, "What is social media?" In just a few months, that question morphed into, "What kinds of things can social media do for my organization specifically?" Today, we're onto a...

22 July, 2008

When most people hear "social network" they think of the Generation Y phenomenons MySpace and Facebook. However, with so many social networks available today, we are afforded the opportunity to meet and connect with people online in ways chat rooms could never make possible....

21 July, 2008