In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation...

06 February, 2009

I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called "Giving Customer Voice More Volume". It seems that Chief Marketing Officers understand the need to listen to, amplify and react to customer input, but they...

01 February, 2009

We all knew it was simply a matter of time. There was no way something as popular as Twitter could go without being plagued by a spamming issue- something all of our favorite social networking sites have experienced. Mashable's Adam Ostrow predicted it in March...

28 January, 2009

After many reminders, I am continuing with the series, "26 Social Media Marketing Examples in Detail" .  Because this is going to take a while to pour through (and I want to make sure these reviews are in-depth and provide quality insight) you also may...

23 January, 2009

We here at Ignite Social Media pride ourselves on being on top of the newest social media toys, partially because it's what we do, but partially because we can't help ourselves. I swear, Brian Chappell was born with a mouse fused to his tiny little...

14 January, 2009

The economy is bad. Everyone is downsizing. Jobs are being lost, no one is buying anything unless it's on sale. People are tightening their belts and staying in. What to do? Purge, that's what....

12 January, 2009