It has become the great debate in social media marketing: "What's the ROI? How do you measure it?" Or more directly put: "Does it work? How can you tell?" Beyond being a hot topic for pundits to debate, social media return-on-investment (ROI) is something we...

22 April, 2011

You probably know about video games. And you may know about social games. But there’s a trend going on in the industry that, like much of the B2B market, doesn’t get as much credit and attention as it deserves. That trend is serious gaming. It’s an...

20 April, 2011

If you can't make fun of social media language and social media marketers, you're just not trying very hard. We use words and phrases like "tweet-a-thon" and "link bait," often with a straight face. In recognition of that, we put together our first "Stickerbook" for distribution at...

18 April, 2011

We’ve all got our vices, some more than others, for better or worse.  Mine comes in the form of an irresistible citrus-lemon flavored soft drink known as Mountain Dew (just check out Ignite’s recycling bin and you’ll quickly see the depths of my vice). While...

15 April, 2011

For three years now, the folks at Cision have ranked the Top 100 blogs in our category by looking at specific data points. These data points are designed to reward actual site performance versus popularity or "Internet fame." Last year, Ignite Social Media was ranked second,...

14 April, 2011

Simply put, some industries are just better positioned for success in social media than others, and the cruise industry is a perfect example. They have a fun product, one that creates life experiences and stories which cruisers love to share with their friends, and which...

13 April, 2011

I want my MTV… on Facebook!  Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page.  Over 18 million people like this page and it’s easy to see why.  The MTV Facebook page posts consistently, delivering real-time...

11 April, 2011

Here are some of the more interesting social media marketing stories from the past week. Beer Drinkers Turn to Social Media at Safeco Field If you’ve ever been to a baseball game, you’re probably accustomed to beer vendors walking up and down aisles. Now at Safeco Field,...

08 April, 2011

Paul Greenberg, an expert on CRM, took time out to keynote the Radian6 user conference, Social 2011 (where I get my turn to speak this afternoon). After writing 800 pages on Social CRM, Greenberg's not yet sure if it's for real, which is similar to...

08 April, 2011