Jeep: Arctic Yeti Dig GOAL: The Chrysler Group Jeep® brand was looking for a social program to raise awareness of the launch of the 2012 Jeep Wrangler Arctic Edition and the brand’s sponsorship of the Winter X Games. A secondary goal was to increase connections on Jeep...

15 February, 2012

Microsoft Windows Live: Facebook Management   GOAL: Windows Live was looking to improve perception through active, engaged Facebook communities. Each page had unique challenges – Hotmail needed to drive awareness of the redesigned email service through fan growth, and Messenger needed to drive more quality interactions with its...

15 February, 2012

FIAT: Score a Scorpion   GOAL: The Chrysler Group FIAT brand tasked us with generating a program that fostered awareness and consideration for the new FIAT 500 Abarth. OUR SOLUTION: Knowing that the Abarth target psychographic consists of intelligent risk-takers who love the thrill of discovery, we designed an interactive...

15 February, 2012

Microsoft Windows: Playlist 7   GOAL: The Windows marketing team wanted to build their fan base across social networks and to generate positive sentiment about Windows 7 among “transitioners” – students entering or graduating college who are likely to be in the market for a new computer. OUR SOLUTION: Community...

15 February, 2012

Samsung: 2011 Social Media Plan   GOAL: Samsung Visual Display wanted to take advantage of social spaces to market high-end Smart TVs to global consumers, with a focus on growing thriving communities and generating positive sentiment. OUR SOLUTION: Using a two-pronged approach, we took over community engagement on their existing...

15 February, 2012

Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality...

15 February, 2012

Threadless Launches a Valentine's-themed Pinterest Contest Last week, the folks over at Threadless announced a fun Pinterest contest just in time for Valentine's Day. To enter, contestants needed to make a board titled "Threadless Vday challenge" specifically for the person they have in mind. They then...

13 February, 2012

The next stop in our 26 Facebook Fan Page Examples in Detail series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to...

09 February, 2012

Recently, my family and I went to Orlando to escape the arctic tundra that is the North Carolina winter and go to the happiest place on Earth. While there, I figured I'd see what kind of social media efforts were present within the Disney parks....

08 February, 2012

NASA Releases First Multiplayer Facebook Game NASA recently launched its first online game for the social media age, Space Race Blastoff. Available through NASA's Facebook page, the multiplayer game challenges players with trivia of NASA history, technology, science, and pop culture. Players who correctly answer questions earn virtual...

07 February, 2012

Last year, I made a few predictions about this year’s Super Bowl 46.  And most of them actually came true.  This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game...

06 February, 2012