2012 has been an exciting year for Twitter because many more businesses are employing social media marketing tactics. This article takes a look at some of the best and worst branding campaigns on Twitter from 2012....

06 December, 2012

I had the pleasure of attending this year's Internet Summit in Raleigh, NC. One of the sessions I found most interesting was on the topic of Twitter Marketing presented by Brent Herd (@brentherd). Brent was a great speaker who was able to keep the audience...

05 December, 2012

Twitter's Trends list is where you can find the most recent topics being discussed by the Twitter community. Trending topics are determined by Twitter's algorithms that focus on new posts, breaking news, and hashtag volume. This article takes a look at how these algorithms work,...

03 December, 2012

Windows 8 released in the US on October 26, and promises not only a complete UI overhaul, but also much improved mobile capabilities, new developer tools and greater integration with social media. This article takes a look at the social media capabilities of the new...

30 November, 2012

In the social world, there is a lot of recent controversy surrounding the future of TV. With the rapid growth of Social TV and the development of multiple-screen viewing, many are arguing that web video and series will play a crucial role in how we...

29 November, 2012

Brand Evangelists are the most active and contributing members of a brand's fan base. They are a crucial element to building a strong social media presence. This article takes a look at why these outspoken fans can make such a big difference for a brand,...

26 November, 2012

Foursquare provides many useful tools to help spread the word about your brick and mortar establishment. The social media marketing giant added an update to its API that many marketers have seemed to miss, an apps platform that offers features to venues that can greatly...

19 November, 2012

Last night, Ignite Social Media was named the 21st Fastest Growing Company in The Triangle by the Triangle Business Journal. The award recognizes private companies for "entrepreneurial excellence and leadership," and we're honored to be named among such successful businesses. And of course, none of this would...

16 November, 2012

In the past, I've seen businesses pay thousands to agencies to compile "influencer lists" for blogger and social media influencer outreach programs. Fortunately, there is a growing number of alternatives in the form of tools like Little Bird, which quickly analyze millions of data points...

15 November, 2012

Facebook recently launched Global Pages for brands interested in marketing to multiple countries. Global Pages allow you to share a unified Facebook social media marketing and branding strategy between the global brand and individual country pages and come with a host of exciting features. You get...

13 November, 2012

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based...

12 November, 2012