21 Jan

Posted at 21:33h in Social Media Stats
As a social media agency, we're very interested in reaching people through conversations on the Internet. A question many clients ask us is, "How many people use this stuff?" Today we have a few more answers to that question, particularly if you define "this stuff" as Internet access at all. Turns out that 24% of people surveyed by the Pew Internet & American Life Project report no web access.

02 Jan

Posted at 21:46h in Social Media Rants
Most progressive marketers seem to understand the importance of social media by now. If they don't, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be on social media applications by 2012, which is only 5 years from now. That's quite an increase from 2007's paltry 373 million.

05 Dec

Posted at 19:53h in Social Media Stats
comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook. While MySpace had twice as many unique visitors (68.4 million) than Facebook in September, they served six times as many ads. That's leading some to suggest that Facebook has lots of room to run more ads on their pages.

30 Nov

Posted at 19:48h in Mobile Marketing
E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or receive email.

31 Oct

Posted at 18:24h in Social Media Stats
E-marketer is reporting today on the most popular websites in the world, ranked by page views. This is from September 2007. Half of the most popular websites are social media. The other half are search-centric (if you count MSN.com as search… Microsoft probably does. I do not.)
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