Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns...

24 July, 2012

In the growing avalanche of apps for smartphones, a couple of video sharing startups really caught fire this year, and the result is making video junkies very happy. In the dark days before SocialCam and Viddy hit the net, uploading video was clumsy and slow....

18 June, 2012

There have been a number of studies done on successful viral marketing campaigns in the United States. Some viral videos are more outrageous than others, whether they involve teenage girls with mediocre voices becoming overnight sensations or grown men making fools of themselves in character...

27 March, 2012

Over the course of the last few years, YouTube has emerged as the undisputed king of video sharing. Millions of clips have been uploaded to the site since its launch in 2005. YouTube has become a major venue for mainstream artists and would-be...

20 August, 2009

I love widgets. If there is any kind of functional piece of eye candy that I can use to decorate the sidebar of my blog, I am all over it. If I worked at TGIFriday's, I would have more flair on my vest than any...

19 June, 2009

The quick and simple version of why you should be adding video to your site: As promised… Keyword searches with video as a top result: What are some of your favorite corporate blogs that use vlogging? Leave ‘em in the comments, and I'll add to the list. Here...

25 February, 2009

Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site....

09 December, 2008

According to Forrester's Social Technographics Ladder, only 13% of the U.S. adult population are social media "creators". That means that only 13% actively publish or upload to blogs, web pages, or sites like YouTube. But as social media marketers, it's our job to encourage people...

30 July, 2008

Video creation is becoming more and more mainstream. Technology is becoming increasingly affordable and applications are becoming easier to use (potentially). The Flip came out with a ton of buzz around the product late last year. It's the first device to push the envelope on...

27 March, 2008

One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency...

04 February, 2008

This morning I visited YouTube only to be overwhelmed with Oprah in the featured videos area. To be honest, I was quite surprised that my favorite marketing guru Martha Stewart hasn't attempted this, but in her defense I guess she's been busy with Marthapedia ...

07 November, 2007
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