Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. That is,...

05 July, 2016

There’s something inherently inspiring about athletics brands, isn’t there? They don’t make us better athletes, but these brands - from the Nike swoosh to the Gatorade lightning bolt - have the power to make us believe that we can be champions. Or at least, that we...

24 August, 2015

Ever since Meerkat and Periscope launched in March, they have been going round for round trying to become the leader in social livestreaming. Meerkat took the early advantage being the first mover and capitalizing on the buzz at SXSW. But, thanks to its relationship with Twitter,...

06 July, 2015

Well, it’s official: video ads are having their moment on social media. With Tumblr, Snapchat, and Instagram all launching more sophisticated social media video ad capabilities in the past 30 days, it’s safe to say that plenty of social media budgets will be making room...

25 November, 2014

What a year 2013 was for social media marketing, particularly for video. Both Vine and Instagram are clearly here to stay, bringing on new and original ways that companies are using visual-oriented platforms to get word out about their brands. Video is becoming more important...

04 February, 2014

“Video, video, video!” That seems to be all that’s on brands’ minds over the last few weeks after Vine grew in popularity, Instagram announced video capabilities and YouTube introduced new changes. But with the increasing use of mobile, Instagram and Vine have become key players...

12 July, 2013

It’s been five months since a little thing called Vine debuted in the app store. And it still appears it’s spreading like weeds – when used correctly. In Vine’s first month, the percentage of highly active users using Vine was much higher than the percentage that...

28 May, 2013

So, you want to make a how-to video that people actually watch. It can be a bit of a challenge, but the good news is you don’t have to be a professional to make a great how-to video. Here are a few steps to get...

05 February, 2013

In the social world, there is a lot of recent controversy surrounding the future of TV. With the rapid growth of Social TV and the development of multiple-screen viewing, many are arguing that web video and series will play a crucial role in how we...

29 November, 2012

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns...

24 July, 2012

In the growing avalanche of apps for smartphones, a couple of video sharing startups really caught fire this year, and the result is making video junkies very happy. In the dark days before SocialCam and Viddy hit the net, uploading video was clumsy and slow....

18 June, 2012
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