Social Media Measurement, Page 4

The Two Most Important Questions in Social Media Marketing

Number one: What's your objective?

Number two: How are you going to measure it?

These two questions aren't revolutionary - they're among the first questions that should be asked at the start of planning for any new project. Yet they often seem to get...

Should Social Media Marketing Campaigns Even Be Measured?

I read a post from Jake over at 10e20 blog recently with a promising title, "Social Media Marketing is NOT a Direct Response Channel." I could not agree more. Jake's point that you should not expect social media to compete with your direct...

How Will My Social Media Campaign Be Measured?

Today I will attempt to answer the third question in my "Marketer's Foray Into Social Media: How will my social media campaign be measured?", the ever-so-present question of social media measurement....

Quantifying the Impact of Social Media: Where the Edelman White Paper Got it Right, Got it Wrong and What We Should Do Next

Earlier this month, Jonny Bentwood of Edelman published "Distributed Influence: Quantifying the Impact of Social Media." Edelman gets picked on a lot (often deservedly so) for the highly visible mistakes they've made in the social media space, but there's no question that they are...

Measuring the Value of Social Bookmarking Referrals

This morning I read an article by the BlogOnExpo blog, which discussed "Why 100 Organic Visitors are better than 10,000 Social Media Visitors"...

The Measurement of Social Media Marketing and the Necessity of Objectives

Nathania Johnson recently tagged me to respond in her post "A Meme about Measuring Social Media Marketing" – asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing....