There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult...
It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December...
Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...
One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even...
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re...
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting,...
You’ve seen the headlines. “Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place. What if we evaluate social media for trends to predict the future? Could current trends about topics tell us what might be...
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...
When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...
We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...
We’re already a month into 2016 and there many of us in a panic to set our social goals set for the year’s end. This is no small feat as social media’s place in the marketing sphere is still evolving. That said, 2015 was a...