Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day....

23 June, 2016

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print… For the last few years, Facebook laid down the...

20 June, 2016

Memorial Day is a significant holiday in the United States, honoring those who sacrificed their lives while serving in the military. However, it's also become the unofficial start of summer, with many people gathering for cookouts, beach trips, and outdoor activities. For brands looking to...

25 May, 2016

There’s no doubt that Facebook is doing well these days. The company ended the third quarter of 2016 with 1.65 billion monthly active users, $5.2 billion in advertising revenue, and an overall 53 percent revenue increase, according to The Motley Fool. One issue remains for Facebook,...

06 May, 2016

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

25 April, 2016

Considering most kids and college students aren’t even done with school yet, talking about Back to School campaigns may seem premature. However, it’ll be here before you know it and if you’re scrambling last minute, your campaign can suffer. Here are three tips to help...

21 April, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

24 March, 2016

We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...

09 March, 2016

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

07 March, 2016

There’s no denying that social ad spending is on the rise. In fact, according to eMarketer, 2016 is expected to generate $13.43 billion in social ad dollars, with social networks set to account for 20 percent of U.S. digital ad spending. Social giants like Facebook and...

21 January, 2016