Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...

We recently walked you through a high-level understanding of what you need to know about global mobile messaging applications. Now, we’ll take a deeper dive into two messaging apps whose potential for brand use may surprise you. If you’re like most of us here at...

Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

There it is again, that little ghost popping up on your screen telling you that you have a snap. You get excited because you don’t know what it will be. Is it a snap from your girlfriend saying good morning or is it a video...

My previous post, From DrugLords to the CDC: How Mobile Technology is Reshaping the Social Media Landscape, discussed trends in text message usage in the U.S. and global markets. The number of people who actively utilize this ever-growing technological force is continuing to explode worldwide....

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or...

Ok, quick post, but this is cool. Just got an email from Papa John's saying you can order pizza via text message. Basically, store up to 4 of your frequent orders online with your credit card #, text them, pick which of your orders you...

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