You may think of LinkedIn as a mere digital rolodex, or you may already be among those who appreciate and leverage it for the treasure chest of thought leadership that it is. You may not necessarily look to Bob, your old college buddy who just...
While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...
The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed and one step ahead of the changes. But naturally, life gets in the way and it’s tough to know every detail....
Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...
In the last few months, the number of suspicious LinkedIn requests I'm getting has climbed. I have some general rules for vetting those out (number of connections, completeness of profile, in a related field, from my town, etc) that are pretty common, but I've recently...
Jeff Weiner, CEO of LinkedIn, told Business Insider in April that his company surpassed the 300 million mark for users, with nearly 67 percent of them being outside the United States. Business owners and job seekers know that a LinkedIn profile is a vital part...
Whether you are in the process of job hunting or not, here are some LinkedIn tips to help you get noticed by hiring managers and recruiters. Many companies check LinkedIn now when hiring, but as a social media agency, you better believe we are checking...
While LinkedIn only drives 14 percent of social media traffic compared to Facebook's 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform...
LinkedIn recently released its new Ads API, which provides powerful new marketing tools to deliver more effective content to targeted users on the world's biggest social media site for professionals....