We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from...

11 November, 2016

A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing...

09 November, 2016

It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.” For us this means increased prices as advertisers are looking to spend their budget before the end of the year. But just because it’s high-demand time for...

27 October, 2016

The year is winding down, and none of us want to be caught off-guard by the Paul Revere of content planning yelling “The holidays are coming!” It’s not just important to have holiday content, it’s important that you have the right holiday content for your...

26 October, 2016

Influencer marketing during the holiday season can be a great idea for brands. Keep in mind though that like us, they are busy too. We want them to act quick, come up with great content and check off all our ‘wants’ detailed in their agreements....

25 October, 2016

Holiday content is kicking into high gear, and an effective holiday social media strategy contains much more than just great content. Join our team of experts on Thursday, October 27th at 2pm EST for a Facebook Live event, as our President, Deidre Bounds, helps uncover tips and tricks...

20 October, 2016

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or...

18 October, 2016

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Add to this the tremendous influx of activity that the holidays create, and you might as well kiss your...

14 October, 2016

It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween,...

06 October, 2016

July 4th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4th is a great time to...

21 June, 2016

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy...

16 June, 2016

Memorial Day is a significant holiday in the United States, honoring those who sacrificed their lives while serving in the military. However, it's also become the unofficial start of summer, with many people gathering for cookouts, beach trips, and outdoor activities. For brands looking to...

25 May, 2016