Does Social Impact the Bottom Line? More news on the social-commerce front, and it’s very encouraging. Business Insider recently reported that the top 500 retailers earned about $2.7 billion from social shopping in 2013, up 60% from the previous year. In comparison, the e-commerce market as...

08 November, 2014

Amazon carts filled through Twitter, tweens get a new social channel, and Facebook will soon have new video insights.  Intrigued? I invite you to read all about it in this week’s Social You Should Know. Announcement of #AmazonCart Pushes Direct Sales from Twitter If you are a...

10 May, 2014

There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn't necessarily equate to better data,...

02 April, 2013

In spring, Jim Tobin wrote an interesting post about social media campaigns outperforming banner ads. With a nod to the irony of it all, I wanted to apply my experience in media buying to test the effectiveness of promoting that blog post across three different...

08 August, 2011