Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz,...

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories, it’s vital that social media marketers understand how to...

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best...

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube, it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook...

Another national holiday has come and gone, so naturally, many brands relished the opportunity to take part in the larger conversation. This works for some brands, opening the door to get creative around a topic that relates back to their company. Sometimes though, it’s better...

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. In addition to...