Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the 'Instagrammability’ of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of...
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. To better understand these new...
In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to...
The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As marketers, it can be challenging to keep a finger on the pulse when that pulse is constantly changing pace. That’s where we come in. As...
The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space....
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as...
2019 Social Media Trends to Watch A few months ago, we shared relevant 2018 social media trends for the back half of the year. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes....
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness is critical as big moments develop LIVE, and the spotlight shines even brighter for brands as millions of fans hang onto every last character of...
Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz,...
Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories, it’s vital that social media marketers understand how to...
Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best...