It's the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they're working hard for your brand. Well never fear! The path to a social media audit is...

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the "baby" networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing...

Snapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing. Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media...

If you're reading this, I would assume it's because you're also tired of hearing the word "Millennials." I'll give on the fact that they are now the largest living population and therefore own a large chunk of purchasing power. They're also the most active on social...

Social media marketing audits. They can sound intimidating. How old is your current social media marketing strategy? When was the last time your brand evaluated performance at a large scale? If it's been a while, let me give you (at least) 22 reasons why you need a social...

Just in case you missed the memo, Facebook Reactions launched globally this week. But, how well do you know the individual reactions? Test your emoji skills using the quiz below and be sure to share your results! ...