98% of Social Media Survey Results are Insignificant
This morning I'm sitting at my desk reading the latest social media news on my feed reader – when once again I fall for a social media survey....
02 November, 2007
Using Social Media in an Emergency- Google Mashups and Twitter
The fires in California once again remind us of a need for improved communication in the case of emergencies. So far, reverse 911 calls have been distributed via cell phones and landlines to notify residents of the impending fires and to warn of evacuations....
25 October, 2007
Ignite Social Media Hires Gene Smith as Senior Technologist
Jim Tobin, president of Ignite Social Media, announced today the hiring of Gene Smith as Senior Technologist. Gene joined Ignite, the first social media agency in North Carolina, in mid-October....
23 October, 2007
The Basics of Online Reputation Management
As a social media agency, we have mostly gotten inquires from companies who are a) Not sure if or how they should enter social media or b) They have been thrown into social media and need some help....
19 October, 2007
Ignite Launches the Triangle Social Media Club
For those of you who happen to read this blog, (and who also live in areas around and encompassing the Triangle)- we’d like to announce that we are starting a Triangle chapter of the Social Media Club. Our first meeting will take place on Wednesday, November...
17 October, 2007
How Social Media is Measuring Up
According to an article in Marketing Daily, a survey of 50 businesses and organizationsmeasuring2.jpg was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, how ROI is measured/assessed, and...
15 October, 2007
Amie Street “Gets” Social Media Value Proposition
In my previous post about the value proposition of social media, I discussed that successful applications give value back to your customer....
12 October, 2007
Ignite Social Media Hires Lisa McNeill as Social Media Strategist
North Carolina's first social media agency, Ignite Social Media, announced today the hiring of Lisa McNeill as Social Media Strategist....
10 October, 2007
Social Media Press Release – What’s more important, the look or the data?
When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...
10 October, 2007
Breaking Down Viral Marketing
This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...
10 October, 2007
The Value Proposition of Social Media
With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...
08 October, 2007
Ignite Social Media, North Carolina’s First Social Media Agency, Opens its Doors
Ignite Social Media, the first social media marketing agency in the State of North Carolina, officially opened today after a soft launch period during which it built its web presence and hired staff. As one of fewer than 10 social media agencies in the United...
04 October, 2007