the original social media agency ®
Blog

Top 10 Most Popular YouTube Channels by Subscribers

Christian Sullivan.

As a social media marketer, I'm regularly called on to explore what brands are doing on YouTube, and I'd be lying if I didn't admit to spending a great deal of personal time on there as well. I've quickly learned that despite all of the effort brands put into creating viral ads like the Old Spice Guy, the videos that get the most exposure are ones created by individuals. I took a look at the Top 10 YouTube channels by subscribers and provided a few thoughts on why I think they're so appealing:

10 - FPS Russia (FPSRussia)

Style: Guns & Ammo

Member Since: April 19, 2010

Subscribers: 2,645,576

Channel Views: 42.5 Million

Video Views: 466.6 Million

What's the appeal? The accent is fake but the guns are real. If you like to see objects get shot, burned or blown up by exotic weaponry, then this is the YouTube channel for you.

9 - Epic Meal Time (epicmealtime)

Style: Comedy/Foodie

Member Since: September 2010

Subscribers: 2,739,143

Channel Views: 60.5 Million

Video Views: 452.7 Million

What's the appeal? Three words sum up Epic Meal Time: BACON, ALCOHOL and HUMOR. Their motto is "Making dreams come true and then eating them." It's a great mixture of humor and all of the foods you'd ever want to eat, but wouldn't dare (not on a regular basis anyway). They're a little vulgar, a little immature and very entertaining.

8 - Shane Dawson TV (shanedawsontv)

Style: Sketch Comedy

Member Since: March 10, 2008

Subscribers: 2,882,028

Channel Views: 137.5 Million

Video Views: 744.5 Million

What's the appeal? Shane Dawson shines light on a lot of truths through sketch comedy, cross-dressing and quirky characters. His fast-paced editing style and great delivery make for extremely funny videos.

7 - College Humor (collegehumor)

Style: Sketch Comedy

Member Since: March 2008

Subscribers: 2,908,717

Channel Views: 71.8 Million

Video Views: 1.44 Billion

What's the appeal? You may have already noticed a theme in this list….comedy. It continues with the #7 most subscribed to YouTube channel: College Humor. It's full of great sketch comedy and appears to be the hub for celebrities looking to poke fun at themselves.

6 - Freddie Wong (freddiew)

Style: Video Production

Member Since: February 22, 2006

Subscribers: 3,585,486

Channel Views: 72.4 Million

Video Views: 710.8 Million

What's the appeal? Take a moment to think back to when you were seven years old, and you spent your days playing with friends. Do you remember some of the stuff you imagined? Now think about what it would be like to still have that type of imagination as an adult, coupled with some mad video editing skills. That's freddiew.

5 - Jenna Marbles (jennamarbles)

Style: YouTube Personality

Member Since: February 16, 2010

Subscribers: 4,161,755

Channel Views: 75.6 Million

Video Views: 750.1 Million

What's the appeal? It's honest and hilarious, some may even say "honestly hilarious" (see what I did there?). Made famous by her "How to Trick People Into Thinking  You're Attractive" video, Jenna has become one of YouTube's favorite sweethearts.

4 - Machinima (machinima)

Style: Gaming

Member Since: September 2007

Subscribers: 4,833,900

Channel Views: 161.2 Million

Video Views: 3.67 Billion

What's the appeal? This site is dedicated to the world of gaming, featuring gameplay videos, trailers and even a few spoofs that have all gaming fanatics giggling. It's a great one-stop shop for any gamer.

3 - Smosh (smosh)

Style: Sketch Comedy

Member Since: November 19, 2005

Subscribers: 5,406,164

Channel Views: 212.8 Million

Video Views: 1.73 Billion

What's the appeal? Smosh is the comedic duo of Ian Hecox and Anthony Padilla. Their videos give you the feeling that you're watching your high school class clowns in action, whenever you want.

2 - Ryan Higa (nigahiga)

Style: Comedy

Member Since: Jul 20, 2006

Subscribers: 5,682,159

Channel Views: 201.4 Million

Video Views: 1.31 Billion

What's the appeal? Like most of our top-ranked YouTube channels, who doesn't love a good laugh? And in this situation, it's a good laugh, plus a little eye candy (for those of us that care). Ryan Higa seems to have what most YouTube viewers seek, a great sense of humor caught on camera.

1 - Ray William Johnson (raywilliamjohnson)

Style: Comedy

Member Since: May 5, 2008

Subscribers: 5,853,794

Channel Views: 398.8 Million

Video Views: 1.99 Billion

What's the appeal? Following the formula of clip shows such as The Soup and Tosh.0, Ray William Johnson has used the combination of popular Internet clips and humorous comments to propel himself to YouTube's most subscribed to channel of all time.

Well, there you have it. The 10 YouTube channels with the most subscribers. Which ones do you like that aren't on the list?

All data is sourced from VidStatsX and accurate as of Wednesday, September 19, 2012.


Ampersand
Stay in the Know

Tell us about yourself and sign up for our weekly newsletter, Social You Should Know. You'll receive the latest social media news and insights from Jim Tobin and the Ignite Social Media team.

Chat
Comments
  • Anonymous

    Thank You For The Great List ! Jenna Is Funny - But I See Some Amazing New Channels....You Rock. Stop By http://FB.com/LORD.Marketing.South.Bend

  • http://twitter.com/gabriel3374 Gabriel Fritz

    Where did you find this list in the new interface of youtube? i cant make it out anymore. i like this list, it clearly showes how comedy dominates the interests of people. happy culture we got going here.

  • http://twitter.com/gabriel3374 Gabriel Fritz

    Where did you find this list in the new interface of youtube? i cant make it out anymore. i like this list, it clearly showes how comedy dominates the interests of people. happy culture we got going here.

  • http://twitter.com/craigrcarter Craig Carter

    We couldn't find these stats within YouTube itself. However, this website is filled with great data: http://vidstatsx.com/

  • http://twitter.com/craigrcarter Craig Carter

    We couldn't find these stats within YouTube itself. However, this website is filled with great data: http://vidstatsx.com/

  • http://www.facebook.com/ardaatasar Arda Taşar

    where is the muyap? Muyap has got 1.91 billion views

  • http://www.facebook.com/ardaatasar Arda Taşar

    where is the muyap? Muyap has got 1.91 billion views

  • Jake Mayer

    They are ranked by number of subscribers, not views.

  • Jake Mayer

    They are ranked by number of subscribers, not views.

  • Harold

    Pewdiepie? Hes has 2.91 subs

  • Harold

    Pewdiepie? Hes has 2.91 subs

  • Aiman

    where the hell is Pewdiepie he got 3M SUBS

  • Aiman

    where the hell is Pewdiepie he got 3M SUBS

  • Kate

    PewDiePie!!!!!!!!!!! :)

  • Kate

    PewDiePie!!!!!!!!!!! :)

  • ChillaZone

    where is PewDiePie ?!

  • ChillaZone

    where is PewDiePie ?!

  • http://www.facebook.com/chloe.subden Chloe Subden

    Wheres pewdie and yogscast...they are legends!

  • http://www.facebook.com/chloe.subden Chloe Subden

    Wheres pewdie and yogscast...they are legends!

  • http://pimpmyviews.com/ Increase Youtube Views

    Excellent stuff with wonderful information! I'm new here and loving the post! Thanks for sharing this great info!

  • http://pimpmyviews.com/ Increase Youtube Views

    Excellent stuff with wonderful information! I'm new here and loving the post! Thanks for sharing this great info!

  • Raphaël de Champlain

    That's kind of funny, lots of them are the ones I mentionned on a blog post which regrouped my personal favourite channels, I guess I'm in the trend!! :p http://raphsallyoucanknow.blogspot.com/2012/11/youtube-channels-you-should-know-about.html

  • Jidvasrjirnvi

    This was before he got that many

  • Jidvasrjirnvi

    This was before he got that many

  • Jidvasrjirnvi

    I'm surprised machinima aren't 1st. I heard that 1 in 4 videos watched on youtube are in the machinima network.

  • Jidvasrjirnvi

    I'm surprised machinima aren't 1st. I heard that 1 in 4 videos watched on youtube are in the machinima network.

  • http://www.facebook.com/raychel.gee Rachael Smith

    BlueXephos?!?!?!?!?!?!? (a.k.a. Yogscast)

  • http://www.facebook.com/raychel.gee Rachael Smith

    BlueXephos?!?!?!?!?!?!? (a.k.a. Yogscast)

  • http://www.facebook.com/kittiesaj Brigit Sajna Stephen

    He have 3.6 million subscribers. Period. What do you mean that was before?

  • http://www.facebook.com/kittiesaj Brigit Sajna Stephen

    He have 3.6 million subscribers. Period. What do you mean that was before?

  • ilyatous

    the list is not up to date, there some famous channels not listen in here, like PVP and soldierknowsbest ...

  • ilyatous

    the list is not up to date, there some famous channels not listen in here, like PVP and soldierknowsbest ...

  • http://www.facebook.com/profile.php?id=1682695949 Shoaib Aziz

    He has 4.3 Million now

  • http://www.facebook.com/profile.php?id=1682695949 Shoaib Aziz

    He has 4.3 Million now

  • disqus_mbcfhA5Wpo

    Pewds has nearly 5 million.

  • Chris

    now he have 5 Million :D

  • Chris

    PewDiePie! he have 5milions subs/bros!!!!!

  • Butter

    uhh...Wheres skydoesminecraft?

  • saegesgcea

    Hahah now he has nearly 5.5million...

  • Hkjili132

    Pewdiepie has 9 million subs!!!

  • http://twitter.com/drewilliams2000 dre williams

    pewdiepie actually has 6 million as of 30 march 2013 bitch

  • http://twitter.com/drewilliams2000 dre williams

    not the fu*k true

  • asd

    wtf?This is old

  • http://www.facebook.com/profile.php?id=100000385654819 Lee Yong Jin

    6 million now. :D

  • DamnedDude

    6.5 mil now

  • Sabrina Davydova

    I thought Smosh was in first.

    Look here--> http://vidstatsx.com/youtube-top-100-most-subscribed-channels

  • AMRDYS

    Now he got 7.2m :D

  • Amvicious

    i like Jimmy Tatro and Timothy Delaghetto (1 118 000 and 1 813 000 subscribers respectively)

  • http://twitter.com/jamoral 叫哦色的脸蓦然阿里

    We are keeping track of this top 10 and it keeps changing: http://www.alianzo.com/fr/top-ranking/Youtube/people

  • PERSON

    lol

  • Naveen

    He now has 18.47 million! And get's:

    -6 to 8 million views everyday!
    -50k to 150k subscribers everyday!
    -Is averaging 600,000,000 million views every 3 months.
    -Get's 2 million views for each video in under 5 days!

  • AMRDYS

    LOL he is now in the phase that no one else can catch up with him. can anyone determine howmuch money he gains for each video?

  • Naveen

    According to SocialBlade, PewDiePie currently earns around:

    $102.4K - $1.2M: ESTIMATED MONTHLY EARNINGS
    $1.2M - $14.8M: ESTIMATED YEARLY EARNINGS

    But these figures and my figures are now out of date! His videos get 2,000,000+ views in less than 3 days!

  • Biggus Diggus

    You're comment is old.

  • Adam

    pewds is at 22 million

  • Emma Gordon

    WHERE IS PEW DIE PIE 25 MIL SUBS!!!

  • Emma Gordon

    He has 25 mil subs now