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7 Google Plus Data Points That Could Change SEO

Brian Chappell.
By: Brian Chappell  |   July 7, 2011  |   View Comments

Google, as a company, is one of the most powerful PR machines in the world.

In recent times Google has started discussing openly the lack of importance of Pagerank, which has been the main driving factor behind ranking in Google since its inception around 2001. They are also openly talking about the diminishing role links are playing in the algorithm. Granted, I am not sure that is entirely the case (partially true?), but there is something in there between the lines that is worth diving into. A lot of times you can read between the lines with what Google announces to the general public and figure out what they might actually act on.

One thing is certain, social data and interactions are worth their weight in gold and could help offset this idea of Pagerank

As most folks already know Google launched its own social network recently called Google Plus (Google+) Probably a smart move for Google. Why, you might ask, outside of the obvious assertion that people will be spending more time on Google properties vs. Facebook and Twitter?

Well, Google+ is going to be a treasure trove of data for Google and its advertisers. The data that they will be exposed to will certainly be game changing from an SEO standpoint.

Google recently filed a patent that shows how some of the new modifications to the SERP (search engine results page) might look with the addition of new data sets. It doesn't take much creative thought to see how Google might utilize status updates that are heavily +1ed, commented on or shared.

Google has proven recently that altering its SERPs is not something they are afraid to do.

Lets take a look at the different aspects of Google+ that could easily turn into valuable algorithmic data.

Google + Circles

Basically Circles can be seen as a vote for people, like links are a vote for websites. This will allow Google to better understand the influencers within its network.

Google +1 Button

The more obvious metric, this can be used to glean insights on authoritative status updates, images, webpages, etc. Although, personally, I think its a noisy variable that could easily be manipulated and has many user experience (UX) discrepancies.

Google + Sparks

If there is anything Google wants you to do, it wants you to build out Sparks on your profile. Sparks are simply a creative name for your Interests. This will give Google another layer of targeting.  If Google can understand your interests then they can interpret the weight of your voting abilities on given subject matters.

Google + Profile Data

The profile page consists of many opportunities for Google to better understand you. Individuals have the opportunity to unveil their occupation, employment history, education, places lived, birthday and gender. You can even add links you’re associated with. This better ties down your associations that can be interpreted by an equation.

Google + Hangouts

Hangouts are simply group voice chats. There are other companies in the group video industry, and some of them even transcribe the conversations.  I have not looked into it fully but Google could possibly “listen in” and interpret your video chats and derive data based off of those conversations.

Localization Data

Google+ has heavy integration straight out of the box with Mobile. On top of that, the GPS location setting is prominent and is a key focus. That sort of data allows them to better target users based on their geographic location. Advertisers will certainly like that option.

Localization data also helps determine relevance, on a user level and on a per status update level, for geographic queries.

Photos

Want to create a real life bond in a social network according to a robot crawling through data? Stand next to another Google+ user in a photo that is automatically associated with facial recognition. This is a very easy way for Google to better understand who your real life connections are.

Other Social Networks Google is Looking To Associate With Your Account

  • Quora
  • Facebook
  • Yahoo (accesses your contact list)
  • Flickr
  • LinkedIn
  • Twitter
  • Yelp
  • Hotmail (accesses your contact list)
  • Plaxo

Google + is Anti-Spam

One form of spam that can really poison a dataset typically comes from folks who create thousands of social network accounts and rotate votes around. With the advent of Google+ its possible to track things that will be difficult to game, namely because of time it would take to look ‘natural.’ Your comment history, sharing activity, and other network interactions adds a huge layer of anti-spam mechanisms to weed out and devalue social accounts with.

So how do all these factors play together?

Granted, no one really knows, but one can infer that with more data on you, the Author, Google can better tweak their algorithm to a point of supreme relevancy.

Google hasn't had a true relevancy breakthrough for a long time now. This could be their big ticket they have been looking for since Facebook applied the pressure several years ago. Even at best if 5% of the United States population uses Google+ then it is a win for them, in my opinion.

Here is one possible scenario post Google+ adoption: A user (we will call him "Sam") is doing research and has a Google+ account. While Sams doing his research, his activity inside of Google+ helps the algorithms understand that he has affinities towards the outdoors, snorkeling, organic food, green energy and gardening.

When Sam searches for How to Garden, he will be served with results that are skewed with articles that discuss organic gardening and gardening with a low impact on the earth. Google is able to deliver this result based off of the data it has on him and other users. Sites that might have never ranked before in the top 10, now are ranking because they have data that Google+ interpreted as the most relevant 'Top 10' result. A small DIY gardening site that wasn't heavily linked to, but has a solid fan base on various social networks, can launch and engage in heavily discussed and shared status updates, stand a great chance to see increases in potential, qualified traffic with this sort of situation. Social and SEO are now full circle. If you haven't taken it seriously in the past, now is the time to.

“As compared to a traditional web search engine, where the challenge lies in finding the right document to satisfy a user’s information need, the challenge in a social search engine is to find the right person to satisfy a user’s information need.” - Src.

If you are on Google Plus already feel free to give me a follow.


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Comments
  • Ricardo Vidallon

    Google Plus needs to provide social users in all demographics an untapped wealth of information that is literally right under their feet!Here's how.1) Leverage Google Street View assets by shooting memorial parks; head stone, crypts, markers and so on. ( Many parks have client software so this could be used as well for data integration.2) Leverage Google Goggles to read the text on same and auto tag.3) Make this new app. searchable; any ONLY accessible over Google Plus.4) Let people tag these images as well.5) Give is a cool name like 'Google Generations'.6) Let people use this to make connections like Ancestery.com ( but better ).7) Now Google can have ( Google Ancestor Circles ). Users can use this feature to do some quasi - genealogy.8) On an off-note or more playful use... maybe even create a message linked to this that does not reveal itself until a future date set by the user; e.g.- www.timekapsule.com.

  • Ricardo Vidallon

    Google Plus needs to provide social users in all demographics an untapped wealth of information that is literally right under their feet!Here's how.1) Leverage Google Street View assets by shooting memorial parks; head stone, crypts, markers and so on. ( Many parks have client software so this could be used as well for data integration.2) Leverage Google Goggles to read the text on same and auto tag.3) Make this new app. searchable; any ONLY accessible over Google Plus.4) Let people tag these images as well.5) Give is a cool name like 'Google Generations'.6) Let people use this to make connections like Ancestery.com ( but better ).7) Now Google can have ( Google Ancestor Circles ). Users can use this feature to do some quasi - genealogy.8) On an off-note or more playful use... maybe even create a message linked to this that does not reveal itself until a future date set by the user; e.g.- www.timekapsule.com.

  • http://www.website-consultancy.com/seo-cornwall/ SEO Penzance

    This is a good informative article, so thanks.

    But it is a little worrying that Google are creeping into our on-line lives, well not creeping - barging. On setting up a gmail account nearly 10 years ago I didn't expect Google to one day say that they would have the right to publish my name and sex, but as of yesterday (or there about) they say they can - and I can't switch it off like I did with Buzz!

  • http://www.brianchappell.com Anonymous

    Now that would be one heck of a mashup of Google services. Intriguing. 

  • http://www.brianchappell.com BrianChappell

    Now that would be one heck of a mashup of Google services. Intriguing. 

  • http://blog.momekh.com Momekh Burki

    Yeah, but where to +1 this post? :/ :P

  • http://blog.momekh.com/ Momekh

    Yeah, but where to +1 this post? :/ :P

  • http://pulse.yahoo.com/_A67WISOXJUPPHTPTQBN7OTSOIE Kristine

    Google+ wanting to "tie" all these networks together to make better SERPS (read ads) doesn't make them a better company - makes them look like lazy stalkers :) They make antiviruses to keep people from being able to learn all that info about you, yet people are going to give it all to them.. *sigh

  • http://pulse.yahoo.com/_A67WISOXJUPPHTPTQBN7OTSOIE Kristine

    Google+ wanting to "tie" all these networks together to make better SERPS (read ads) doesn't make them a better company - makes them look like lazy stalkers :) They make antiviruses to keep people from being able to learn all that info about you, yet people are going to give it all to them.. *sigh

  • http://www.ydeveloper.com/kaushalam-ecommerce.html Ecommerce

    Let's see what is going to be happened, if it can beat the facebook then I am sure Google+ will be the leading social factor for SEO.

  • Tom Weyers

    I'd +1 that, but you don't have a +1 button on the site.

  • Tom Weyers

    I'd +1 that, but you don't have a +1 button on the site.

  • http://www.ferreemoney.com/ Neil Ferree

    Hey Brian, your comment... " They are also openly talking about the diminishing role links are playing in the algorithm" would be much more useful if you included some sort of legit reference or link to a legit reference as to the validity of this blanket statement. Had you done so, I probably would have grabbed your RSS feed. I've not seen anything of late to support this statement. I track pretty much everything Matt Cutts produces on this topic as most of us SEO guys to. I wouldn't discount link juice value just yet - would you? -- Neil

  • http://www.ferreemoney.com/blog/ Neil Ferree

    Hey Brian, your comment... " They are also openly talking about the diminishing role links are playing in the algorithm" would be much more useful if you included some sort of legit reference or link to a legit reference as to the validity of this blanket statement. Had you done so, I probably would have grabbed your RSS feed. I've not seen anything of late to support this statement. I track pretty much everything Matt Cutts produces on this topic as most of us SEO guys to. I wouldn't discount link juice value just yet - would you? -- Neil

  • http://www.brianchappell.com Anonymous

    Sorry for the confusion Neil, but I was not trying to infer that Google is completely trying to 'discount link juice'. Links still play an integral part of the web and most Search Engine Algorithms are still powered by them.

    If you follow the industry closely (and unfortunately following the industry does not mean just listening to Matt Cutts - he is Googles head Search Quality Spokesperson - take his thoughts with a grain of salt) you will understand that Google is trying to 'lessen the load' links play with the Algorithm. Its over abused and the system is in dire need of additional algorithmic factors. Pagerank (http://infolab.stanford.edu/~backrub/google.html), the driving factor behind Google rankings, is over a decade old.All of these insights stem from my experience over the last 7 years, the testing I have done around what makes things rank and the countless hours reading what other people have learned. So with that said there really isn't one piece of content on the web I can source, unfortunately.For authoritative insight on day - to - day SEO happenings Ide recommend keeping tabs on: http://Seobook.com, http://Seomoz.org, http://SearchEngineLand.com,  http://Webmasterworld.com, http://SERoundtable.com

  • http://www.brianchappell.com BrianChappell

    Sorry for the confusion Neil, but I was not trying to infer that Google is completely trying to 'discount link juice'. Links still play an integral part of the web and most Search Engine Algorithms are still powered by them.

    If you follow the industry closely (and unfortunately following the industry does not mean just listening to Matt Cutts - he is Googles head Search Quality Spokesperson - take his thoughts with a grain of salt) you will understand that Google is trying to 'lessen the load' links play with the Algorithm. Its over abused and the system is in dire need of additional algorithmic factors. Pagerank http://infolab.stanford.edu/~backrub/google.html the driving factor behind Google rankings, is over a decade old.All of these insights stem from my experience over the last 7 years, the testing I have done around what makes things rank and the countless hours reading what other people have learned. So with that said there really isn't one piece of content on the web I can source, unfortunately.For authoritative insight on day - to - day SEO happenings Ide recommend keeping tabs on: http://Seobook.com, http://Seomoz.org, http://SearchEngineLand.com,  http://Webmasterworld.com, http://SERoundtable.com

  • Anonymous

    Not only can Circles allow Google to better understand the influencers within its network but if done right Google can use that understanding to offer more targeted search results. For example, my Google profile says I work in SEO. If I have one person in my friends circle and another in my coworkers circle, I may be more interested in an article my coworker shared on the topic of internet marketing than one my friend shared. Likewise, my coworkers might be a great source of recommendations on internet marketing content but terrible for sports.

  • http://anarcho-capitalism-blog.com Cathy Reisenwitz

    Not only can Circles allow Google to better understand the influencers within its network but if done right Google can use that understanding to offer more targeted search results. For example, my Google profile says I work in SEO. If I have one person in my friends circle and another in my coworkers circle, I may be more interested in an article my coworker shared on the topic of internet marketing than one my friend shared. Likewise, my coworkers might be a great source of recommendations on internet marketing content but terrible for sports.

  • http://www.clickclickmedia.com.au/ Phil

    Big brother is watching. But i'm wondering with all this targeted advertising i'll be recieving how am I going to find out what's going on outside of what Google thinks is relevant to me.

  • http://www.clickclickmedia.com.au/ Phil

    Big brother is watching. But i'm wondering with all this targeted advertising i'll be recieving how am I going to find out what's going on outside of what Google thinks is relevant to me.

  • Niki

    Creepy is the right term....

  • Chris

    Yahoo perhaps? :]

  • Chris

    Yahoo perhaps? :]

  • PBJ Sandwich

    Once the social-networking Google+ has reached its full potential, I guess that it would be more helpful than FB (thus being dubbed "the grown up Facebook") wherein files needed by the user can easily be shared to necessary people in their circles. A basic tutorial is provided for those who are intereseted in using what could be the next social networking giant. 

  • Anonymous

    As every one knows that social networks have played major role in SEO.
    And through it many people has make many business contacts with each
    other. Now google has launched its own social network known as google
    plus. And it has many tools which function differently. So let us hope
    that this google plus can be very useful in SEO as other social networking sites.
    seo link building service

  • http://www.deepindex.fr/ DeepIndex

    The analyze is very good but it will take time to be usable. Not sure of the real impact on SERP...

  • http://www.packs-backlinks.com Besoin de liens de qualité ?

    The analyze is very good but it will take time to be usable. Not sure of the real impact on SERP...

  • ICTExpress ICTExpress

    Thanks for post.
    Google Plus SEO

  • Anonymous

    This is a good informative article, Google Plus is great social networking site, i am using Google Plus for my site i am getting good result of traffic from google plus.
    search engine optimization company

  • Anonymous

    This is a good informative article, Google Plus is great social networking site, i am using Google Plus for my site i am getting good result of traffic from google plus.
    search engine optimization company

  • Anonymous

    Very helpful.
    Thanks
    Google Plus SEO

  • http://twitter.com/xy440 sultan

    we see google+ votes is one of the top social stuff but here is also many site like that gplusvotes.com now its time to see their activities and how much they will satisfy us with their performance. will come here to see your reply, thanks.

  • http://twitter.com/xy440 sultan

    we see google+ votes is one of the top social stuff but here is also many site like that gplusvotes.com now its time to see their activities and how much they will satisfy us with their performance. will come here to see your reply, thanks.

  • Igors Dubakovs

    give me a plus :)   http://www.travel2riga.com

  • Igors Dubakovs

    give me a plus :)   http://www.travel2riga.com

  • http://twitter.com/airconsingapore Steve Tan

    I think it is easier to get aa facebook likes than a google plus now.
    But time will tell :)

  • http://twitter.com/airconsingapore Steve Tan

    I think it is easier to get aa facebook likes than a google plus now.
    But time will tell :)

  • EmdadulIslamPrince

    Sponsoredplus is a social marketing company focused on providing valuable google+ votes.just visit sponsoredplus.net, Buying Plus Ones can drastically improve your search engine ranking.

  • http://www.alexandalexa.com/babies/products/view-all.html baby clothing

    SEO was the standard for gaining page rank along with backlinks but since Google + 1 came out it's revolutionized the page rank qualities and demands.

  • http://keywordjump.com/ seo services

    Expert SEO Solutions organization such as cost-effective SEO services will be able to help you out with SEO talking to services as well as SEO promotion services. You need to associate with a organization that has a range of attractions masking every element of Seo SEO services. 

  • Anonymous

    good article. 
    Now Google can have ( Google Ancestor Circles ). Users can use this feature to do some quasi - genealogy.8) On an off-note or more playful use... maybe even create a message linked to this that does not reveal itself until a future date set by the user

  • seo_melbourneservices

    good article. 
    Now Google can have ( Google Ancestor Circles ). Users can use this feature to do some quasi - genealogy.8) On an off-note or more playful use... maybe even create a message linked to this that does not reveal itself until a future date set by the user

  • http://www.sheds.com.au/ Shed

    Google plus is new think for social networking users and you have share a great aspect of Google plus that can helpful for build a solid algorithmic site status. Most of people will take it easily but I think Google will doing something different from other and I hope that all these aspect are helpful in SEO. 

  • http://www.sheds.com.au/ Shed

    Google plus is new think for social networking users and you have share a great aspect of Google plus that can helpful for build a solid algorithmic site status. Most of people will take it easily but I think Google will doing something different from other and I hope that all these aspect are helpful in SEO. 

  • http://bestseoproduct.com/how-to-make-money-online/ How to make money online

    I don't know whether you agree with me or not but in my opinion, Google+ can never reach audience equal to Facebook. The main reasons are:
    >Google+ is almost on similar concept with Facebook
    >Facebook keeps updating and keeps bringing new features

  • http://bestseoproduct.com/how-to-make-money-online/ How to make money online

    I don't know whether you agree with me or not but in my opinion, Google+ can never reach audience equal to Facebook. The main reasons are:
    >Google+ is almost on similar concept with Facebook
    >Facebook keeps updating and keeps bringing new features

  • http://www.yourseo.com/ Yourseo.com

    Nice tutor. Your way of presentation is really too good. I am totally impressed by your post. I am looking for your more updates. Keep them coming.

  • http://www.seooutsourcingshop.com/blog Jack

    Thoroughly enjoyed the post. Eagerly anticipating what's coming next.I would never have normally come here to read the blogs but I'm really glad I did. I will definitely be coming back.

  • http://www.seo-wire.com/ Kevin

    Nice tutor. Your way of presentation is really too good. I am totally impressed by your post. I am looking for your more updates. Keep them coming.