Boost Your Company’s LinkedIn Profile With These 3 Tips
Build and Advertise a Company PageLike Facebook, you must have a personal LinkedIn page before you can create one for a business. Also similar to Facebook, your LinkedIn company profile should be all about the company, keeping personal views and comments separate from it. Other tips include:
- Add a banner image to the top of the page. This will help attract followers and reinforce your brand. You’ll need at least 100 followers for any significant engagement to occur, and an attractive banner is an easy way to potentially boost those numbers.
- Use lists. LinkedIn named NPR one of the top 10 company profiles of 2013 because of its its use of lists on the page. Lists help organize content so it is easily accessible and summarized for visitors.
- Post wisely. Mashable was also named to the top 10 for its content-sharing habits. The company post stories that are both engaging and easy to digest in a few seconds. Joss & Main, a Web-only home furnishing store, similarly posts image-rich content that’s easy for readers to consume and relevant to the business.