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Beyoncé, Glam Media’s Tend, Bronx Shoes, Zeen | Topics That Are Igniting

Craig Carter.
By: Craig Carter  |   April 9, 2012  |   View Comments

Beyoncé Launches Social Media Campaign On Tumblr, Twitter, Revamped Website

After years of closely guarding her private life, Beyoncé has now made three very public debuts. The singer is sharing intimate moments of her life through a series of photos via her new Tumblr site. And after joining Twitter last week, she announced the third leg of her social media efforts: the relaunch and redesign of her official website Beyonce.com. The new site is more sleek and streamlined with distinct news, music, and a fan community. Until recently, Beyoncé and her husband Jay-Z had been known for refraining from speaking publicly about their relationship and family. The change seemed to start after the couple posted pictures of their daughter Blue Ivy Carter on Tumblr.

Glam Media Launches Tend

Today, Glam Media, Inc. launched a vertical content social network for parenting called Tend. The site's hallmark is curated, highly-ranked content and discussions from hundreds of top editors, mommy bloggers, parenting authors, and new voices that will create a roadmap on parenting from savvy parents in-the-know. With a reach of approximately 22 million consumers per month in the U.S. at launch, Tend will form one of largest family parenting media properties on the web . Contributors will include popular parenting authors from sites such as Modern Day Moms, Once A Month Mom, Modern Home Modern Baby, MomFinds, and others.

Bronx Shoes' Interactive Billboard Grows A Beard Based On Facebook Likes

A quirky new ad campaign from Bronx Shoes features a digital billboard that, quite simply, grows a beard based on the number of Likes it gets. The billboard is currently sitting in Cape Town, South Africa and the campaign is being run on the Bronx Facebook Page, where for every Like, they’ll add another strand of hair. You can even watch it via the livestream. Users who invite friends to the page are entered in a competition to win Bronx shoes.

YouTube Founders Building Mysterious Magazine Publishing App

YouTube founders Chad Hurley and Steve Chen are working on a new way to give users a way to, "discover and create beautiful magazines" with a new service called Zeen. The creators have already taken up shop on Twitter (@zeen_com) and Facebook, but the updates posted to either site reveal absolutely nothing about what Zeen will ultimately allow its users to do. Users can currently sign up to reserve their zeen.com/username address and, in doing so, link their Zeen accounts to either their Facebook or Twitter accounts.


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