Aug 18 How to Staff for Social Success
Unless you’ve been living under a rock for the past decade, I’m sure you have seen the growth of social media for individuals, brands and organizations. Various organizations and companies, big or small, have set their sights on social media to reach their audience. Social media provides an unrivaled capability to reach millions of people instantly and to build that loyal community around your brand.
But how do you structure the way social runs inside your company? How do you delegate resources to social? What structure design is best for you?
Staffing for Best-In-Class Social
Running effective social media marketing for any brand or company requires effective internal and external communication. Social media requires input from many different teams and disciplines inside an organization. How you structure and design that communication can make the difference in whether your social media presence is excellent or a flop.
There are many different designs for social media structure, mainly influenced by the nature and size of the brand. You can have the “One Man Show” where a single individual is tasked with maintaining all aspects of social. This design typically lends itself to having more of the social outsourced to another organization rather than keeping everything in-house. You can also create a large scale structure that has more resources and individuals contribute to social. This structure has a greater amount in-house, with whole teams devoted to various functions of social like community management, customer service, content creation, and media buying.
Do you want to learn more about how companies are currently organizing and staffing social media marketing, the key skill sets needed to keep up with the changing social landscape, and the pros and cons of the most common organizational structures? Of course you do! Sign up for our FREE Staffing for Social Success webinar on Tuesday, August 30th.