26 Dec Bye Bye Buy Buttons | Social You Should Know
As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know.
Bye Bye Buy Buttons
Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest. According to Campaigner’s Digital Marketing Industry Report, 40% of marketers are planning to reduce their reliance on buy button in 2017, not just on Instagram and Pinterest but across all of their social platforms due to what they perceive is a lack of effectiveness. 72% said they saw no sales via click to purchase button in 2016. Instead, marketers are planning to spend more on increasing brand awareness and loyalty in 2017.
Facebook in 2017
I don’t typically make New Year’s predictions (I’m also not one for New Year’s resolutions), but this year I’m making an exception. You heard it here first folks, I predict another year of Facebook metric corrections. Okay… if you’ve been following the saga of Facebook’s video view counts this year, you too have probably made this same “prediction”. Nonetheless, I think most of us can agree that Facebook needs to get their act together in 2017 for metrics and reporting.
Snapchat Prepares for the ‘Big Game’
Most marketers are familiar with the expensive price tags that come with the NFL’s biggest game of the year, but did you know that next year’s big Super Bowl ticket is a $3m ad buy on Snapchat? Snapchat snagged a partnership with the NFL, allowing the company to offer ad packages that may cost marketers upwards of $5m. Just for kicks, they should throw in a spot in the half-time show with every purchase.
With all that said, on behalf of Ignite Social Media I hope that you all have a wonderful holiday and Happy New Year. We’re looking forward to the new, exciting things that 2017 has in store for all of us!