Launch a startup social media picture

How To Market A StartUp With Social Media

Launch a startup social media pictureLooking to start a company? Awesome. It’s a really good time to do so. The average individual is more connected than ever before. This makes leveraging social channels increasingly complex but all the more vital and beneficial for companies.

If you are looking to promote your company and get free media attention then running a well-timed ‘launch’ can be a great thing.

It is a double-edged sword, however. The same brands that already dominate TV ads can be ‘in your face’ on most social channels. Competition is fierce.

With that said, small, tightly budgeted start-ups now have a chance to compete against 800lb gorillas because of those same channels that facilitate the spreading of information.

Things spread fast nowadays. Really fast.

I’ve laid out a plan below with an approach to launching a start-up and the steps one should consider with regards to social media. With that said, understand this: there is no cookie cutter approach to starting a business in today’s environment. You need to be creative, edgy and worthy of talking about. Whether that is in your product offering or your marketing campaign message, it has to be there for it to pop.


Pre-Launch: Marketing a Startup Through Social Media

The pre-launch is just as important as your post-launch phase. The nice thing about a start-up is you have the ability to develop a product offering that has certain tactics and mechanisms baked into it that will help deliver success, whereas a large pre-established brand can’t succumb to those same sort of modifications.

  • First thing is first – Have you crafted a reason why people should care about your company? I think this a great place to start as it helps every aspect of your business. Watch this TED videofor more inspiration on this premise.
  • Make it easy to share. Bake in the technical capabilities for users to promote your company. You don’t have to rely on paid media – people will advertise for free  for you if you do things right. See additional examples of baked in viral mechanisms here.
  • Collect sign-ups and give beta access to influential users. There is even a tool to help facilitate this.
  • Setup goals and a marketing timeline for things to get done. Don’t just expect things to happen. Set metrics and goals and crush them each month.
  • Rank your name. If a user hears about you from a friend or through a social network, they might not be able to remember your name when they have the ability to look you up. It is extremely important to rank for your name and common variations. A poorly chosen name can really be difficult to rank with, so choose your name wisely as well.
  • Develop a killer pitch list. Blogger outreach can be extremely helpful. Its one of the single most important tactics almost any business should leverage.

Post-Launch: Marketing a Startup Through Social Media

  • Monitor and respond to what people are saying. This goes without saying, right? You are a start-up so more than likely you don’t have an overwhelming number of mentions to read through. Utilize a free dashboard to keep up-to-date with feedback, comments and other issues people might be exhibiting in the social sphere. Here is an example of where to start with regards to social media dashboards.
  • Keep the buzz flowing with content marketing efforts. Remember that marketing timeline and content schedule you formulated in the pre-launch stage? This is going to keep you on top of your game. If you don’t nail yourself down to it you will find it very easy to get lazy with your efforts. Being diligent and sticking to a schedule can really help.
  • Homebase first – social assets second. I see people spending huge amounts of time and money to grow their Facebook (and other social network accounts) presence when they really should be growing their website’s user base first. At the end of the day no one can tell you to take down your website, but Facebook could destroy your fan page.

There are a ton of other things to consider and frankly, as I stated above, you can’t set forth a cookie cutter approach to marketing a new business.

In no particular order here are eight other tips and tricks to marketing your start-up.


Individual Tactics For Start-ups:

  • WordPress is free. Run an awesome blog. Homebase first, right?
  • Optimize search efforts and make sure people can find you on the many different places they might look.
    • Google Search, Android and Apple App stores, Facebook Search, YouTube Search etc.
  • Diversify your tactics as much as possible while focusing on your schedule and accomplishing milestones. Don’t just promote to promote, have a method to your madness.
  • Video is really important. It allows you to convey your message in a literal sense that can strike a cord with your audience. Use Screencast (free) and a Webcam
    • PRO TIP: Why not record your staff “24/7 and live stream it to the Internet?” This could give your product a unique feel. A feature like this lets your fans see who’s behind the business.
  • Utilize Facebook but don’t setup a Facebook page for just any reason. Leverage the virility of the service. A good example is: http://www.facebook.com/flowtown
  • Give away things. T-Shirts rock – this gets people talking. An easy tool to facilitate this is flowtown.com
  • Locate and sponsor meetups. Give away exclusive offerings to those who show up. Did you know you can sponsor meetups in specific areas targetting specific interests?
  • Re-target your social followers. Many times your social connections are not ready to buy. Advertise to your past visitors via display advertising and Ad re-targeting. The cost per customer can typically be very small. Here is a way to even re-target Facebook users – they don’t even have to come to your website to ‘tag’ them.

Any other tips you would like to add? Leave them in the comments. If they are good enough I will link to them in the article and linkback to you.

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12 Comments
  • Anonymous
    Posted at 19:14h, 17 August

    Ill get this started with additional ideas:

    RE: Naming of the startup. Many startups nowadays have a strong Mobile elemement to them. Using a short name as your co. name can help it fit on a Mobile App Icon (see the attached image for an example). Small thought, but possibly a big factor in the long run if Mobile is a strong focus (which it should be) 

  • BrianChappell
    Posted at 19:14h, 17 August

    Ill get this started with additional ideas:

    RE: Naming of the startup. Many startups nowadays have a strong Mobile element to them. Using a short name as your co. name can help it fit on a Mobile App Icon (see the attached image for an example). Small thought, but possibly a big factor in the long run if Mobile is a strong focus (which it should be)

  • Anonymous
    Posted at 20:10h, 17 August

    There’s a valuable list of stuff you can do before and after you launch here but I think that your first item listed is probably the most important: give people a reason to care about you. It’s easy to grow your Facebook or Twitter accounts with any of the companies listed at http://www.buyfacebookfansreviews.com but it is a lot harder to give people a real reason to care about your business and find ways to achieve real success through social media. Also, for startups especially that are limited in funds, the concept of a minimum viable product is a good one for testing if there is a market for your service and basing your development decisions around that concept can prevent you from wasting too much time on a bad idea. Launching even a minimal product is hard work but the ultimate test is to see whether or not people love it and that is what your focus should be on whenever you launch a startup.

  • Nick Stamoulis
    Posted at 13:18h, 19 August

    Social media is great, however it very rarely works if it’s the only marketing tool that’s being used.  Social media is a branding tool that supports the rest of your marketing.  The most successful social media campaigns are from companies that do a good job marketing themselves in other ways, including through traditional outlets.  

  • Nick Stamoulis
    Posted at 13:18h, 19 August

    Social media is great, however it very rarely works if it’s the only marketing tool that’s being used.  Social media is a branding tool that supports the rest of your marketing.  The most successful social media campaigns are from companies that do a good job marketing themselves in other ways, including through traditional outlets.  

  • Anonymous
    Posted at 02:34h, 23 August

    One additional point on the topic of making it easy to share, is balance your SEO, with shareability. Over SEO’d headlines often result in lower CTR’s. Due to the decreased shareability of the content, it ends up generating fewer inbound links, and the strategy backfires.

  • Evan Frangos
    Posted at 02:34h, 23 August

    One additional point on the topic of making it easy to share, is balance your SEO, with shareability. Over SEO’d headlines often result in lower CTR’s. Due to the decreased shareability of the content, it ends up generating fewer inbound links, and the strategy backfires.

  • Maureen Salsitz
    Posted at 04:45h, 23 August

    Don’t forget the importance of word of mouth and networking while doing all of these social media methods to promote your new startup. While it seems old-fashioned at times, it can also be highly effective in driving business to your website, Facebook page, and Twitter page.

    Also looking forward to a future article/discussion on promoting your brand/startup via Google+

  • Maureen Salsitz
    Posted at 04:45h, 23 August

    Don’t forget the importance of word of mouth and networking while doing all of these social media methods to promote your new startup. While it seems old-fashioned at times, it can also be highly effective in driving business to your website, Facebook page, and Twitter page.

    Also looking forward to a future article/discussion on promoting your brand/startup via Google+

  • michael burns
    Posted at 07:29h, 06 March

    I was wondering if you all could give me some pointers on how to market my company called Meelyoo.com. Specifically if you could view it and give me ideas thankyou.

  • michael burns
    Posted at 07:29h, 06 March

    I was wondering if you all could give me some pointers on how to market my company called Meelyoo.com. Specifically if you could view it and give me ideas thankyou.

  • Harisankar P S
    Posted at 15:27h, 29 December

    Sponsoring Is a tough word in the startup dictionary, though I really allow the rest of your ideas.. Any suggestion how to run a proper Twitter Campaign..

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