Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web...

02 July, 2009

Happy birthday to us! We launched this blog on July 2, 2007 as the first public face of our new company. One visitor showed up. Not sure how s/he found us. Two years and a couple hundred thousand visitors later, we're having a lot of fun. We've...

02 July, 2009

Two of the most commonly confused concepts in social media are the idea of "social" versus "interactive." Simply put, interactive means that there is stuff for people to do on your website beyond just reading. There are levels of interactivity, and for today's post, I'm...

30 June, 2009

Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success.  Though the term "viral" infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content...

28 June, 2009

Number 18 on our list of 26 Social Media Marketing Examples is Rubbermaid. I was pretty excited about researching Rubbermaid because I'm secretly an organization freak! I love buying new organizational supplies and finding ways to organize anything and everything. An organized house makes for...

26 June, 2009

Everybody loves social media, right? Now is your chance to get in the game and show all those other brands just how things are done in the social sphere when it comes to marketing. Here are a few tips to make sure you get the...

24 June, 2009

Starting today, our client Windows is rolling out a new program as a way to debut their new Windows MySpace profile. In a nutshell, Windows is subsidizing your downloading of over 1,000 songs from a selection of bands featured on ReverbNation.com. It's an interesting marketing...

24 June, 2009

I love widgets. If there is any kind of functional piece of eye candy that I can use to decorate the sidebar of my blog, I am all over it. If I worked at TGIFriday's, I would have more flair on my vest than any...

19 June, 2009

I am excited to announce the launch of the Reputation Thesis Skin for the Wordpress Thesis Theme. For users who are looking to create a presence for themselves online, it is absolutely critical to have a professional, search optimized website at their disposal. That is...

17 June, 2009

Social Media Marketing can be a very tedious task, and thoroughly time consuming. Firefox addons are a great way to help supplement the exhausting nature of the medium. Just recently Firefox released what it calls "collections". Collections are groups of add-ons that are submitted by...

11 June, 2009

By now you're probably aware of the great Facebook vanity username (or vanity URL) gold rush that takes place this Saturday (pssst: It's actually late Friday. Don't miss it by 24 hours) . If not, this screenshot explains it in a nutshell: But what does it...

10 June, 2009