Continuing Lisa's series of 26 Facebook Fan Page Examples in Detail, I've taken a look at the Oreo Facebook Fan Page, a brand with over 16 million fans. Overall, I think this is an excellent model for branded fan pages, although there is still room...

20 January, 2011

There are many industries (tech, clothing, food & beverage) that have potential to take advantage of social media but none of them can hold a candle to sports. I worked for several years in this industry and it is a social media marketers dream for...

19 January, 2011

To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief...

18 January, 2011

As more and more companies look for help with social media marketing strategies, more and more agencies are following the money, professing to be experts in the space. And, since agencies are full of marketers, it's sometimes difficult to tell the difference between the best...

18 January, 2011

Since the conclusion of our previous series "26 Social Media Marketing Examples in Detail" and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand...

12 January, 2011

Ignite Social Media is a social media consultancy that works with companies to advise them on how to leverage social media (both social networking like Facebook and social media like blogs, vlogs, podcasts, etc.) for marketing benefits, including increased customer engagement and search engine optimization....

12 January, 2011

Today, I will take a look into the findings of Technorati's most recent report, the State of the Blogosphere 2010. This report delves into the demographics and statistics of the bloggers and the latest trends throughout the blogosphere. This report covers a wide range of...

04 January, 2011

19 of the Top 50 branded Facebook Fan Pages of 2010 were not on the Top 50 list from 2009, just one indicator of how much movement we saw over the past year. And the biggest mover in our list, MTV, saw growth of 1,040%,...

03 January, 2011

Yesterday Facebook revealed the Top Status Trends of the Year for 2010. While there were a lot of youthful trends such as the acronym HMU ("hit me up") and generalizations (movies and games), the list shows more than just what was popular in 2010: it...

15 December, 2010

I've recently come across some really cool concepts that herald the dawn of a new era in technology. I'm billing these as a peek into what we may see a lot more of in 2011, so get used to it. The following concepts are quite...

08 December, 2010

You may have been hearing a lot about this whole UX, or user experience thing recently. People get geek-tastic about it with a vengeance, but really, there's no reason to be intimidated. ...

06 December, 2010