24 Feb Big Changes to Facebook Fan Pages: Continued

Posted at 20:05h in Facebook Marketing by

A team from Facebook including engineers, developers, and marketing directors presented a live Q&A session to go over the new changes to Facebook pages yesterday. During this time, the team walked through the new additions to Facebook pages, which you can view through a “tour” on your Facebook page or by checking out my recent blog post; Big Changes to Facebook Fan Pages.

Here are some interesting tidbits addressed during the Q&A and some other developments my team and I have noticed as we have continued to explore the recent roll out for Facebook pages.

  • The Facebook team determines how to change and mold features of Facebook by collecting feedback from users, partners, and basically anyone that has an opinion. They look for broad themes among this feedback and then develop new ways to create a more social and authentic use of the network. So, if you have a suggestion for Facebook, they welcome your opinion through the Facebook help site.
  • One of the main objectives with the new Facebook pages is to enhance the ability of the page to interact “as the page” itself. So as I mentioned in my previous post, admins have the power to operate as the page or as themselves. This means pages can interact with one another and on their own walls. This also means that admins can have a personal presence on the page.
  • The photos appearing at the top of all Facebook pages were referred to as the “photo strip.”
  • As of right now, you cannot log in as the page from your mobile phone.
  • When operating as the page, you can go to other pages and see how many mutual fans you share. Unfortunately, the live feed cut out during part of Facebook’s response when I was watching. Now that I am looking into this for myself, I have noticed that when I am logged in as the page, the other page recommendations that I see show how many fans our pages have in common. So, for example, when logged on as “Ignite Social Media,” I can see that we have 676 fans in common with Facebook’s page, 205 fans in common with CNN’s page, etc.
  • The moderation and profanity block lists allow you to automatically hide comments with certain words. Comments can also be manually “hidden” or “marked as spam.” You can also “undo” these comments by choosing “Admin View” on the page and then choosing the “Hidden Posts” filter. From there, you can see all comments that were hidden. And just as you would hit the floating “x” to hide/delete the comment, you also have the option here to “Unhide post.”
  • This brings up my biggest qualm with the new changes to pages, which was the inability to view posts in a chronological order. However, when using “Admin View,” comments appear chronologically, which is helpful for moderation purposes so that comments aren’t lost on the page. I know a lot of people have been complaining about the loss of chronological posts for all fans, which I agree is harmful to the pages because it discourages ongoing conversation.

Finally, at the conclusion of the session, the Facebook representatives provided resources for answers to all your Facebook questions. Here are the ones they suggested:

What questions do you still have about the new Facebook pages?



Ignite Social Media