It's finally time for our next installment of  26 Social Media Fan Page Examples in Detail. Today's post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria's Secret (VS). Victoria’s Secret has a colossal Facebook following with...

09 June, 2011

Last month, Facebook announced that users would now be able to tag brand pages in their photos unlocking a unique opportunity for brand advocates to show their love.  Even if the user is not a fan of the brand’s Facebook page, they would be able...

08 June, 2011

Urban Outfitters Fails to Engage the Community So, last week, I linked to a blog post about Urban Outfitters’ attempt to steal from an independent jewelry designer and the eventual outrage that spread across all reaches of the Internet. Apparently, the company didn’t respond well to...

03 June, 2011

The top branded Facebook fan page, Facebook's own page, now has 40 million fans.  Elsewhere in the Top 10, however, the caffeine buzz on the Starbucks page wore off a little this month, as the social media darling fell two spots from #4 to #6...

01 June, 2011

If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few...

31 May, 2011

Morgan Stanley Lets Brokers Use Social Media Due to high demand by their clients, Morgan Stanley Smith Barney (yes, that’s the full name) announced it would allow its brokers to use social networks to communicate with their customers. This policy is the first of its kind...

27 May, 2011

In the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

25 May, 2011

In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, Relative, and Proxy. There's a reason for that order: if you can calculate direct ROI for any of your campaigns or programs, and it's not...

16 May, 2011

One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users...

11 May, 2011

"Stability" was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month's rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this...

29 April, 2011

Today Facebook has officially launched their Deals offering. Since my last blog post when the service itself was announced, today we've gotten to really see the product offering and begin to see how a deal service will live on Facebook. So lets...

27 April, 2011

'Fast Five' Partners with a Facebook Game Recently, movies have seen success marketing in games, most notably Angry Birds Rio which become the most purchased app on iTunes and generated a large amount of success for the animated film it collaborated with. Fast  Five, the fifth iteration of...

22 April, 2011