As the Labor Day Weekend gets underway here in the United States, here's my regular update recapping the week. Article headlines are links. Two Studies say Pinterest Referrals Falling Flat Pinterest has been all the rave as a source of referring site traffic for the last six...
Next up in our 26 Facebook Fan Page Examples in Detail is 5 Gum, and we sure could use a piece after all that "research" of Taco Bell and Mountain Dew. As far as gums go on Facebook, 5 Gum is the leader of the pack...
Social Commerce is a buzz word that's been going around for a long time now. It's something that most, if not all, businesses should be paying attention to – if not actively participating in. For a long time, Facebook was the leader of the social...
Just two months ago, Samsung Mobile became one of the 50 largest branded Facebook fan pages by climbing 7 spots on the list. Last month the page climbed another 7 spots, reaching #41. And this month, that growth continued. Samsung was joined by Dove, which also...
Continuing our 26 Facebook Fan Page Examples in Detail series, we take some time to review the Dew. As far as carbonated beverages go, Mountain Dew ranks fifth in both sales and Facebook Likes for soda brands. After looking at their page one thing's for sure, you can't...
They used to be called "fans," but now they are simply Facebook users who "Like" your Facebook page. (For simplicity's sake, I will be referring to them as fans.) But how do you get them? When a Facebook user visits your page, what they see there will convince them to Like it...or not. After all, PC Magazine posted an infographic that shows that purchase intent is increased by more than 50% when someone chooses to follow your brand in social media, and social media makes marketing efforts more effective, as well. So just what is it that turns your customers or potential customers into Facebook fans?
The 5th year of our social network analysis brought to light some interesting trends regarding Social Networking. Instead of pointing out specifics from our findings, we thought it might be interesting to ask several other social media practioners what they thought about the future of Social Networks....
This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We've used this landmark as an opportunity to reflect on how far the agency has come and how much each...
For my Saturday morning weekly recap, here are three “share worthy” items I came across this week. Headlines are clickable. Facebook Getting More Aggressive with Newsfeed Ads Facebook needs more income to pull up their terrible stock price right now. As mobile grows, getting ads into the...
We are less than seven months away from SXSW 2013. Excited? At Ignite Social Media, we can hardly wait! One of the great things about the festival is the diverse panel content, and what makes it so special is that the attendees have a hand in...
There's been a debate raging within the social media world lately about the "right age" for a social media manager. The debate began with a blog post from recent University of Iowa graduate Cathryn Sloane, which argued that all social media managers should be under...
The latest installment in our 26 Facebook Fan Pages in Detail series features the German automobile manufacturing company, BMW. With more than 10 million fans on Facebook, the "Ultimate Driving Machine" is a force to be reckoned with. Strong visual content and the ability to...