The shift from pure personal content to monetizing social influencers for advertising purposes was a logical one. While celebrities continue to up their partnership pricing and red tape, social influencers offer an easy gateway to a target niche at a far more reasonable price point....

09 July, 2013

The much-hyped announcement made by Facebook in June that unveiled Instagram video nearly overshadowed the largest update rolled out by Vine. The new features answer many criticisms made by users and promises a more fun and easy experience. The Vine updates are a solid counter...

08 July, 2013

EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month. Facebook Marketing...

28 June, 2013

The NHL season came to a stunning conclusion this week when the Chicago Blackhawks defeated the Boston Bruins in Game 6 of the Stanley Cup Finals. As the Blackhawks raised that big, beautiful trophy, community manager nerds at Ignite Social Media couldn't help but wonder,...

27 June, 2013

After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including...

26 June, 2013

When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale...

24 June, 2013

This week, we update you on how Instagram is challenging Vine with its own video functionality, and how Vine is fighting back. Plus, new Facebook Insights roll out, and did Path cheat its way to their big numbers? Valleywag alleges so. Facebook Announces 15-Second Instagram Video...

22 June, 2013