Facebook News Feed, EdgeRank, and its algorithm have long been a source of confusion and mystique to Facebook users and marketers alike. At a press event today, Facebook announced a new blog series titled News Feed FYI that will highlight major changes to News Feed...

06 August, 2013

It seems like Facebook is in the mood for change, adding hashtags, pictures in comments and Instagram video recently. Why stop there? I donned my thinking cap and came up with eight content concepts I think Facebook should adopt to allow marketers (and users for that...

05 August, 2013

You know those Instagram accounts that look ridiculously put together? Don’t worry – they aren’t too far out of your reach.Coming out of BlogHer ’13, there was one session that truly stood out in my mind – Morgan Shanahan of the818.com’s “Find Your Instagram Style.”...

02 August, 2013

I have been blogging since I was 16 years old. Back then I produced content that only a young adult grappling with every day life could enjoy; compelling stuff, really. Now it’s been 10 years and despite a journalism degree, a career and a blogging...

01 August, 2013

Should you include your brand or logo in the visual content you publish to Facebook?  Let’s check out the travel industry as a mini case study. Below are the most shared images on Facebook from January 1 through May 1, 2013 for Expedia, Orbitz, Hotels.com, and Priceline.com....

31 July, 2013

While many marketers are well aware that Google (and the FTC) wants influencers to disclose content that is sponsored or compensated, Google has also released blog posts and videos on the subject of advertorial content that gives additional instructions and warnings for brands conducting influencer outreach. In these resources,...

25 July, 2013

Sex has always been a great force in traditional advertising and it's no different on social. There's a reason why Victoria's Secret consistently ranks as one of the top Pages on Facebook. I personally read their posts for the engaging copy, but I hear there are...

24 July, 2013

Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. We first wrote about the cost of social media marketing...

23 July, 2013

Influencer marketing has become one of the leading focuses in today’s social marketing world. It has proven to be an effective way that brands are getting content spread and consumed by target audiences. It employs the notion that you can get a key person to...

19 July, 2013