After months of hearing complaints from brands regarding the huge drop in reach on Facebook, it looks like Facebook is giving us the opportunity to get a few of those precious brand impressions back.  Well, maybe.  You'll just have to make sure your legal team is...

26 February, 2014

From February 22 to 25, the NFL Combine showcases top collegiate talent. Despite the fact that the 2014 NFL draft isn't until May 8th, every team (and many fans) will be analyzing every college player in every way imaginable until then. What else do they...

25 February, 2014

In November. I wrote a blog post establishing why Pinterest can be lucrative and effective social strategy for brands, between rich pins and high conversion rates. While some brands choose not to have a presence on Pinterest due to legal risk, adopting interactive Pin It...

19 February, 2014

In late December, I reached one of my proudest milestones as a blogger for Ignite Social Media: I published my 100th blog post. Here are a few tips to help you reach the century mark. 1. Train Your Brain to Find Blog Posts Time for an exercise...

18 February, 2014

More proof of how bad “bought” fans are on Facebook. Google plus is lighting up the membership base, but engagement lags, and Apple’s iBeacon could change content marketing. Facebook Likes and Fraud At Ignite Social Media, we’ve been saying for two years that buying fans is a...

14 February, 2014

Recently, I was browsing Reddit and one of the top posts featured a video about how much higher health care costs are in the United States compared to other countries. A Reddit user commented that to combat high costs, someone should build a website that uses...

11 February, 2014

A new survey of Facebook users conducted by Ignite Social Media found troubling signs of user fatigue caused in part by less relevant content showing up in News Feeds. The survey, conducted January 27, 2014 among people in the United States with a Facebook account, found...

06 February, 2014

What a year 2013 was for social media marketing, particularly for video. Both Vine and Instagram are clearly here to stay, bringing on new and original ways that companies are using visual-oriented platforms to get word out about their brands. Video is becoming more important...

04 February, 2014

Every year brands gear up for the Super Bowl, marketing's biggest playground affectionately known as the "Brand Bowl". Traditionally, commercials are the bread and butter of Super Bowl marketing but last year, Oreo's real-time marketing win brought real-time social media marketing to the arena. Many of...

03 February, 2014