It’s time yet again for one of our favorite holidays here at Ignite Social Media – Community Manager Appreciation Day. The role of a Community Manager has changed drastically over the last decade, transforming from a forum moderator into a jack of all trades in...

26 January, 2015

We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015

Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected...

23 January, 2015

Is Facebook Still the “Most Popular” Social Channel? Facebook has seen its fair share of growing and emerging cool kids in the social space. Yet, according to data provided by the Pew Internet Center, Facebook isn’t quite ready to give up its title just yet. 71 percent...

18 January, 2015

Well, football lovers, it’s that time of the year again!  Playoffs are nearing the end, and the four final teams are gearing up for what they hope will be two more gut-wrenching games.  The big question on everyone’s mind is, “Who is going to be...

16 January, 2015

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the first two questions in goal-setting should always be “What are my goals?” and “How do I measure them?” Shifting into 2015 with Facebook creating bundled posts,...

15 January, 2015

Best Social Media Marketing of 2014 While we were tremendously honored that Digiday looked back and noted that our client FIAT USA was the #1 brand on social media in 2014 (based on 11 different metrics over a dozen social networks), other brands also did well. Their list...

11 January, 2015

Facebook is a media channel, so is Twitter, Pinterest, Instagram etc. It shouldn't be a surprise that the owners of those channels expect to be paid for commercial messaging. After all, ESPN expects payment for advertising on its broadcast, digital and mobile networks; commercial social...

09 January, 2015

Getting Organic Reach From a Content Carousel Approach A natural forest takes from 600 to 1000 years to develop; Shubhendu Sharma can grow one in ten years with a self-sustaining ecosystem.  His approach relies on a careful understanding on the ecosystem along with the interaction of...

23 December, 2014

The year 2013 was the era of real-time marketing. Oreo set the benchmark with the infamous Super Bowl XLVII Tweet and since then, brands, filled with “Oreo Envy,” have tried tirelessly (unsuccessfully for most) to recreate this moment. However, 2014 snapped many brands out...

23 December, 2014